A Chatbot Is The Next Member of Your eCommerce Team

It seems like it wasn’t that long ago when the hype around live chat solutions started in the eCommerce industry. Everyone praised the concept of bringing the brick-n-mortar type of personal service (or at least the feeling of it) to the digital world. The live chat solutions have barely reached the point of being more than just quirky part of online stores’ Customer Experience, and already their doom is being preached, as chatbots have become the new cool kids on the block. But can an AI really replace a human dialogue? Would you trust your customer’s first contact with your business in the hands (and words) of a machine? We took a dive into the bot hype to find out whether or not there truly is plausible applications for eCommerce.


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11 Best Practices for eCommerce Homepage UX

Every website is unique in one way or another. However, there are certain things that every eCommerce homepage should absolutely have. We gathered a list of 10+1 things that, in our experience, every successful front page has in common. If you notice that your company’s homepage lacks any these, then don’t worry, since we’ve included not only justifications, but also tips on how you can adopt these techniques yourself!


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How Virtual Reality Is Disrupting eCommerce [Videos]

There has been a lot of buzz over the last couple of years about virtual reality, VR, and its business applications. Everyone seems to talk the talk, but only a handful of companies have walked the (virtual) walk. On the contrast, already 66% of consumers have expressed interest in virtual shopping. We took a look at the current state of VR in eCommerce from both consumers’ as well as business’ perspectives, and it seems that there’s some exciting, disruptive times ahead for the online business.


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The Future of Personalization is Individualization

Online businesses have more customer data available than ever before, and the amount of that data is growing exponentially. You’d think that this would attribute to better personalization, to better online experiences, right? Wrong. Personalization has become a bulk product – something that’s just slapped on top of the existing online service with some simple product recommendation techniques or those hideous email subject lines containing your first name. In order to attain customer centricity, companies need to evolve from mass personalization towards true individualization.


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Women Are Diving into the World of Coding with The Code Pub

The Code Pub is an international meetup for women who want to learn more about IT, and is open for beginners as well as professionals. It was created by Netlight in the spring of 2013 with the purpose of increasing the number of women in the IT industry. This is something Frosmo can easily see the importance of with a workplace where just 25% are women.


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