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30.4.2021

Customer Data Platform & Personalization Engine combined equals personalization on steroids

Tatu Kuivalahti A Customer Data Platform (CDP) and a Personalization Engine have the same end in mind, namely, to use…

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16.4.2021

Ecommerce trends a year into COVID-19: Customer experience at the heart of the business

Johanna Vasala COVID-19 had a significant impact on companies in 2020. Some were able to grow at a record-breaking speed…

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23.2.2021

3 iGaming CMO challenges and how to overcome them through personalization

Our world is rapidly becoming a customer’s paradise. The iGaming industry has become even more crowded, competitive, and has totally…

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21.1.2021

Benefits of headless commerce for your online selling goals

Brad Gustavesen Ecommerce teams are challenged with building dynamic fast performing sites, growing sales and engaging with customers on a…

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17.12.2020

Swisslos significantly boosts players through improved customer experience and personalization

Swisslos is a national lottery game provider from Switzerland since 1937. The games include lotteries, sports bets, and instant tickets…

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11.12.2020

4 website personalization trends, tips, and tricks for 2021

Mikael Gummerus With the surge of ecommerce in 2020, brands are forced to rely mostly on their online stores. The…

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9.11.2020

A marketer’s dilemma: Overcoming the challenge of IT resourcing in iGaming

David Nelson At Frosmo, we’ve seen how our iGaming customers battle with time management and struggle which of the many…

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3.11.2020

4 tips and tricks to deliver smart and effective product recommendations in retail

When trying to sell a product in a department store, you can’t have the same pitch to every potential customer.…

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14.10.2020

Quick personalization fixes to bring better results faster on front and product pages

Maija Erkheikki In this turbulent year, there’s a huge surge in online orders as customers are forced to go digital.…

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12.10.2020

Best practices on personalizing the entire customer journey on different web pages

You and your customer have the same goal. You both want the customer journey to be easy, intuitive, seamless, and…

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1.10.2020

How to personalize and optimize category pages to maximize profitability

In a supermarket, it can take you an hour to go around the endless rows of products – even with…

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28.9.2020

Rivalo drives business impact with personalization

Sports and casino operator Rivalo wanted to bring agility to their business so they can serve their customers better and…