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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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Share on facebook Share on twitter Share on linkedin Growing your ecommerce business faster than the market is not an easy feat. Heavy investments in customer acquisition might be irrelevant …

We all know that every web visitor and customer has different individual interests and needs. Every visit they make to your website or online shop is unique. The important question …

  Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further enhance its capabilities, the opportunities for effective personalization strategies …

Share on facebook Share on twitter Share on linkedin For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the perfect …

Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half of the year means freezing wind and temperatures fluctuating between +5C and …

Workflows. The sequence of actions taken to perform a task from beginning to end. Optimized workflows are invaluable as they greatly reduce the amount of time spent on a task …

Share on facebook Share on twitter Share on linkedin Personalization is a software that applies context about individual users to select, tailor and deliver messaging such as content, offers and …

The majority of companies implement personalization from a business perspective as campaigns or stand-alone features. From a technology point of view, personalization is often implemented as a separate stand-alone application.  …

This morning, it was snowing on my way to work. Sunny Barcelona seemed to be a million miles away. It’s still just a couple of days ago since I participated …

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