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How to create a personalization strategy for your company – practical advice

Mikael Gummerus We’ve seen countless personalization strategy processes that last for years but never amount to anything. In this post,…

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4 website personalization trends, tips, and tricks for 2021

Mikael Gummerus With the surge of ecommerce in 2020, brands are forced to rely mostly on their online stores. The…

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How AI-driven personalization and human creativity make a winning pair

Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in…

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9 personalization trends to keep an eye on in 2020

Mikael Gummerus Growing your ecommerce business faster than the market is not an easy feat. Heavy investments in customer acquisition…

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The positive loop of personalization through loyalty

Teppo Halonen The business case for investing in personalization has a simple proven formula. Personalization impacts the conversion rate and…

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Introduction to headless CMS: pros, cons and the future

Welcome to the age of headless technology In a digital era of a variety of devices and channels, an accessible…