For IBM Commerce, Frosmo enables
Conversion optimization and A/B testing
AI-driven recommendations
Experimentation-based UI development
Business case
Personalization and experience optimization boosts conversions, improves customer loyalty, and increases the average order values. It also improves the efficiency of digital marketing initiatives as web visitors receive experiences aligned with their expectations. Providing relevant content at the right moment of web visit also makes the overall customer experience better. Agile UI development based on hypothesis and experiments helps to improve the site continuously.
Frosmo capabilities:
- The Frosmo Platform brings agile development to the front end and utilizes the data from the back end. This allows extending the lifecycle of the current platform by controlling the front-end experience separately.
- AI-powered recommendations increase customer satisfaction, repeated purchases, and the average order values with product recommendations including bundles, basket recommendations, and most bought or viewed products.
- Create a high-performing, optimized site through continuous A/B testing or AI-powered multi-armed bandit experiments.
What
Recommendations on the shopping cart page that are triggered only when the visitor has completed enough steps in the funnel.
Why
To encourage impulse buys with inexpensive, generic recommendations OR cross-sell highly specific add-on products.
Goal
To increase the average order value.
Tip
Don’t disturb the purchase flow. Recommend items that can be added to the cart without viewing product details.
“
Fast time-to-market is essential in a fast-paced ecommerce business. With Frosmo, all the changes to the front end can be implemented around 30% faster.
Deneb Pettersson
Online Operations Manager, Clas Ohlson
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