Statement on the General Data Protection Regulation
How is FROSMO preparing for the GDPR? FROSMO takes data protection very seriously and is prepared to be fully compliant with the General Data Protection Regulation (GDPR) when the regulation becomes effective. To achieve compliance, we: Have a data protection steering group to review all system and process changes related to data protection and handle […]
Combine channels to provide unique experiences
Cross-channel engagement is increasingly important in ecommerce. Especially since multiple devices are often used during the shopping journey. More importantly, online shoppers continue to make more use of mobile devices to complete transactions. So to increase online revenue, mobile user experiences must be both delightful and useful, or your shoppers will go elsewhere. Create a […]
Increase user retention and conversions through target group improvements
Triggers and target groups make it possible to give users the content they want in more detail than ever. Better yet, these customized experiences can be delivered seamlessly to users both cross-channel and cross-domain. Combined with the possibility to create an unlimited number of segments, each custom journey for each user can be made unique […]
Multi-armed bandit experiments make optimizing with FROSMO faster & smarter
By adding the option to perform multi-armed bandit experiments, testing with FROSMO has become faster, smarter, and more efficient.