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As user preferences evolve, so do we. Frosmo continuously develops to ensure that your experiences with us are as valuable as the ones you offer to your customers.

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18.3.2019

Easy personalization for Magento

Why personalize? For most businesses, acquiring new customers can be quite expensive. According to HubSpot, just in the last five years, the cost of acquiring new customers has increased by over 50%. Even if there isn’t any paid advertising for customer acquisition, the cost of organic traffic is rising as the content production prices are […]

Experimentation
Magento
Personalization
27.2.2019

The future of customer acquisition for media companies

  During the past few years, I’ve sold Frosmo products and services to a whole range of companies. From our national lottery and casino, Veikkaus, to big international retailers like Clas Ohlson. However, as far as ecommerce is concerned, their digital challenges are all pretty similar. The major exception to that is the media industry. […]

AI
Multi-armed bandit
Personalization
User Experience
7.2.2019

Multi-armed bandit optimization makes testing faster and smarter with machine learning

Test faster, smarter, and more efficient. With multi-armed bandit experiments, optimizing your user experience is less resource-intensive while effectively increasing the number of conversions. The method also enables automated content selection which further saves resources. Multi-armed bandit experiments utilize machine learning and works by directing more traffic towards variations that have higher conversion rates, unlike […]

Multi-armed bandit
Personalization
Testing
5.2.2019

4 most powerful phenomena in ecommerce marketing that every CMO should start adopting now

The first 3 phenomena — personalized customer journeys, AI, and experimentation — have been around for a while now. It’s good to see that after years of talking about them, we’re finally starting to see great results from brands that are embracing AI and personalization tools and using them as part of their core business […]

AI
Experimentation
Personalization
recommendations
17.1.2019

This year, Frosmo takes the digital experience to a new level

Frosmo’s mission is to help your digital business become insight-driven. Our partnerships aim to grow your revenues with fewer resources. Technologies related to digital experience are taking huge leaps and Frosmo wants to ensure that you can get more out of your systems and processes. Our big themes for 2019 are: Ease of use of […]

AI
Personalization
User Experience
14.1.2019

4 steps to build an effective process for personalized customer journeys

Consumer expectations for superior user experience are growing rapidly — users expect a consistent experience when switching between devices and the expectation level for user experiences is no longer set by direct competitors. Instead, global giant vendors such as Amazon, Apple, Google, Facebook, and Netflix dictate and set the bar for user experiences. It’s difficult […]

Continuous journeys
Personalization
User Experience
10.7.2018

Use Frosmo to personalize and improve your Hybris websites

SAP Hybris is pretty much the gold standard when it comes to managing multiple complex B2B and B2C ecommerce websites through a single platform. The platform boasts numerous high-quality add-ons to create a setup that’s just right for its users. For the price and lengthy implementation times you wouldn’t expect anything less and Hybris websites […]

Personalization
User Experience
27.6.2018

Frosmo as the front end for your microservices architecture

Let’s talk about microservices architectures. Architectures in which companies use a set of smaller tools and services to create a modular and easier-to-develop environment. It’s the gateway to continuous development, delivery, and deployment. In this wonderful world, you no longer have to worry about vendor lock-in and being held hostage by a handful of software […]

Front-end Development
Personalization
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