Knowing everything about your customers and using that information to create a personalized journey maximizes the value of your digital service.

• Establish customer preferences by tracking behavior and identifying the categories that the customer is most interested in. 
• Enable new digital revenue streams through mini paywalls for customers to consume just a single article or get unlimited access for a week or two.
• Natural Language Processing matches content to content with greater precision, for example by analyzing the words in an article and assigning a similarity score. Displaying articles with higher similarity scores then leads to more accurate and higher-converting recommendations. 
• A great way to improve results for certain targeted audiences is multi-armed bandit optimization, a form of “testing” where an algorithm decides which variation gets shown to whom. 

A-lehdet shows media companies the way to customers’ hearts with a flexible technical solution.

To complement a modern stack that includes content infrastructure from Contentful, Frosmo provides A-lehdet with personalization capabilities to match and delight the ever-changing demands and needs of its diverse audiences. Together with Frosmo, A-lehdet seeks to meet customers’ evolving expectations of how websites behave, how they interact with them, and how websites should serve their needs.