Personalize every customer experience
Knowing everything about your customers and using that information to create a personalized journey maximizes the value of your digital service.
- Establish customer preferences by tracking behavior and identifying the categories that the customer is most interested in.
- Enable new digital revenue streams through mini paywalls for customers to consume just a single article or get unlimited access for a week or two.
- Natural Language Processing matches content to content with greater precision, for example by analyzing the words in an article and assigning a similarity score. Displaying articles with higher similarity scores then leads to more accurate and higher-converting recommendations.
- A great way to improve results for certain targeted audiences is multi-armed bandit optimization, a form of “testing” where an algorithm decides which variation gets shown to whom.