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As user preferences evolve, so do we. Frosmo continuously develops to ensure that your experiences with us are as valuable as the ones you offer to your customers.
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13.6.2019

Which product recommendations to use on different types of pages

Product recommendations used to mainly consist of highlighting the most popular products. But with the rise of AI and machine learning, recommendations in ecommerce have increased customer engagement by several steps. Recommendation engines now start with understanding the customer’s intent by capturing the customer’s shopping patterns, behavior, and purchase history. With the data on hand, […]

Personalization
recommendations
User Experience
14.5.2019

Ecommerce development through the eyes of a React developer

Let me give you a scenario. Let’s say you’re working on the sprint backlog as usual. Your product owner comes up to you together with someone you often see in the office but you’re unsure of what she really does. They both talk to you and ask for the following small feature out of the […]

ecommerce
Front-end Development
Frosmo platform
6.5.2019

The long way to better usability

Frosmo started out as an online gaming platform with some analytics on the side. After lots of experimenting, the focus settled on creating a “personalized messaging module”, Social Optimizer, which came to be the predecessor of the current Frosmo Platform. Since 2011, we’ve been developing our current solution for improving and personalizing websites through the […]

The Frosmo Platform
Usability
9.4.2019

Add personalization to your Contentful and React website

First of all, congratulations! You’ve made a great choice for your content infrastructure and front-end environment. You’re among the front-runners in the world who are embracing a headless CMS architecture and React for the presentation layer. By choosing these technologies you’re on your way to create seamless digital experiences for every screen and channel. With […]

Contenful
content infrastructure
Experience optimization
Optmization
Personalization
React
18.3.2019

Easy personalization for Magento

Why personalize? For most businesses, acquiring new customers can be quite expensive. According to HubSpot, just in the last five years, the cost of acquiring new customers has increased by over 50%. Even if there isn’t any paid advertising for customer acquisition, the cost of organic traffic is rising as the content production prices are […]

Experimentation
Magento
Personalization
27.2.2019

The future of customer acquisition for media companies

  During the past few years, I’ve sold Frosmo products and services to a whole range of companies. From our national lottery and casino, Veikkaus, to big international retailers like Clas Ohlson. However, as far as ecommerce is concerned, their digital challenges are all pretty similar. The major exception to that is the media industry. […]

AI
Multi-armed bandit
Personalization
User Experience
7.2.2019

Multi-armed bandit optimization makes testing faster and smarter with machine learning

Test faster, smarter, and more efficient. With multi-armed bandit experiments, optimizing your user experience is less resource-intensive while effectively increasing the number of conversions. The method also enables automated content selection which further saves resources. Multi-armed bandit experiments utilize machine learning and works by directing more traffic towards variations that have higher conversion rates, unlike […]

Multi-armed bandit
Personalization
Testing
5.2.2019

4 most powerful phenomena in ecommerce marketing that every CMO should start adopting now

The first 3 phenomena — personalized customer journeys, AI, and experimentation — have been around for a while now. It’s good to see that after years of talking about them, we’re finally starting to see great results from brands that are embracing AI and personalization tools and using them as part of their core business […]

AI
Experimentation
Personalization
recommendations
31.1.2019

Frosmo welcomes e-point to partner network

About six months ago, I had an interesting task on hand: We wanted to increase the presence of Frosmo in the Polish markets. We’ve had a team in Warsaw for several years now, but it’s time to find a partner that would add value to customers by combining the Frosmo Platform with their professional services […]

Partnership
PWA
28.1.2019

My day as a developer

I’m Quan and welcome to my world. I’m a developer, and well yes, I code. Most people think that’s just what developers do all day. But, like any other job, each day is different. The conventional lifestyles of developers often lead people to assume that we have standard schedules and laid-out plans, often stuck in […]

Life at Frosmo
17.1.2019

This year, Frosmo takes the digital experience to a new level

Frosmo’s mission is to help your digital business become insight-driven. Our partnerships aim to grow your revenues with fewer resources. Technologies related to digital experience are taking huge leaps and Frosmo wants to ensure that you can get more out of your systems and processes. Our big themes for 2019 are: Ease of use of […]

AI
Personalization
User Experience
14.1.2019

4 steps to build an effective process for personalized customer journeys

Consumer expectations for superior user experience are growing rapidly — users expect a consistent experience when switching between devices and the expectation level for user experiences is no longer set by direct competitors. Instead, global giant vendors such as Amazon, Apple, Google, Facebook, and Netflix dictate and set the bar for user experiences. It’s difficult […]

Continuous journeys
Personalization
User Experience
11.12.2018

How to switch your CMS and launch your new website smoothly

Like any software, CMSs are bound to improve over time. And to deliver the most competitive website in your market, you need to make the most of these improvements. However, the role of your CMS is so vital in the functioning of your website that replacing it does not come without risks. No one wants […]

Front-end Development
headless CMS
User Experience
19.11.2018

Improve the UX of your checkout process safely with Frosmo

The checkout process is a critical part of any ecommerce business. No wonder that most companies are afraid to run UX experiments that touch the checkout flow. The result: You are stuck with an ancient UX because making any changes is risky. Running UX experiments on your checkout page is crucial to generating more revenue. […]

Quality assurance
Testing
User Experience
9.11.2018

Getting the most out of your recommendations

Recommendations, right? Everyone is doing them and website visitors have learned to expect them. For example, recommendations for similar products on a product page or for complimentary products in the shopping cart are already an integral part of the user experience of a webshop. You probably use recommendations on your website, too. At least you […]

checkout
recommendations
User Experience
25.10.2018

15 ways to tackle shopping cart abandonment

Black Friday and the holiday season are right around the corner. It’s the best time for ecommerce businesses to maximize online sales. But with cart abandonment rising in figures and hitting hard during the festive season, retailers need to find ways to ensure higher checkout conversions. After investing lots of time and money into perfecting […]

checkout
shopping cart abandonment
User Experience
15.10.2018

Agile front-end development tips for Magento Enterprise users

Magento is great. Many of our customers use it, all the way from Magento 1 up to the latest Magento Enterprise edition. However, they all have the same revenue-crippling problems. For one, Magento developers typically struggle with creating device-specific variations of their website. Yet, you could add a tremendous competitive advantage by doing precisely that: […]

Front-end Development
Magento
User Experience
8.10.2018

Introduction to headless CMS: pros, cons and the future

Welcome to the age of headless technology In a digital era of a variety of devices and channels, an accessible and responsive website might no longer be sufficient. A seamless and interactive digital user experience across multiple channels is the key to success. CMSs have evolved throughout the years. Contentful, for example, has introduced content infrastructure […]

Front-end Development
headless CMS
User Experience
26.9.2018

FProxy: Frosmo for front-end developers

Frosmo is great for making any changes to your website, regardless of your current setup. That has never been a problem. However, not everyone enjoyed the way these changes were made. Previously, the only way to create website modifications was through the Frosmo Control Panel (FCP), a web-based user interface. Especially for developers, having to […]

development speed
fast time-to-market
Front-end Development
13.8.2018

Making front-end development safer and simpler with Workspaces

Use workspaces to safely develop and test website modifications and other features in your production environment. Avoid unexpected errors with an easy-to-set-up-and-use solution that looks, works, and behaves just like your live site. Workspaces is a unique Frosmo solution. It uses JavaScript to provide front-end teams with a way to develop and test in production […]

add-on
Front-end Development
Workspaces
8.8.2018

User experience is king for online gaming

Dafabet is operating in the fast-growing online gaming market in Asia. They’ve managed to stay one of Asia’s leading online betting sites and are home to some of the best gaming products on the web. Their products include sports betting, online casino, live casino games, online poker, flash games and an array of world-class online […]

fast time-to-market
Front-end Development
17.7.2018

It’s 2019. Speed up your Magento development.

Magento is known for many things, but not for its ability to quickly implement changes nor for being the perfect platform for continuous development. However, there’s a way to negate the negatives and provide a well-rounded base that even your ecommerce team will love. With Frosmo, you can bypass standard development processes regardless of how […]

fast time-to-market
User Experience
10.7.2018

Use Frosmo to personalize and improve your Hybris websites

SAP Hybris is pretty much the gold standard when it comes to managing multiple complex B2B and B2C ecommerce websites through a single platform. The platform boasts numerous high-quality add-ons to create a setup that’s just right for its users. For the price and lengthy implementation times you wouldn’t expect anything less and Hybris websites […]

Personalization
User Experience
27.6.2018

Frosmo as the front end for your microservices architecture

Let’s talk about microservices architectures. Architectures in which companies use a set of smaller tools and services to create a modular and easier-to-develop environment. It’s the gateway to continuous development, delivery, and deployment. In this wonderful world, you no longer have to worry about vendor lock-in and being held hostage by a handful of software […]

Front-end Development
Personalization
29.3.2018

Reuse UI code to speed up your next creation

Say hello to modification templates! The nifty new templates are a convenient way to reuse and repurpose code within the Frosmo Platform.

Frosmo platform
Modification templates
20.3.2018

FROSMO compliance with the General Data Protection Regulation

As of 25 May 2018, FROSMO must comply with the enforceable EU General Data Protection Regulation (GDPR). According to the definitions of the regulation, FROSMO is a data processor, processing personal data on behalf of its customers. This means that the legitimate and specific purpose for collecting personal data through the Frosmo platform is always […]

GDPR
General Data Protection Regulation
27.11.2017

Statement on the General Data Protection Regulation

How is FROSMO preparing for the GDPR? FROSMO takes data protection very seriously and is prepared to be fully compliant with the General Data Protection Regulation (GDPR) when the regulation becomes effective. To achieve compliance, we: Have a data protection steering group to review all system and process changes related to data protection and handle […]

GDPR
General Data Protection Regulation
17.11.2017

Combine channels to provide unique experiences

Cross-channel engagement is increasingly important in ecommerce. Especially since multiple devices are often used during the shopping journey. More importantly, online shoppers continue to make more use of mobile devices to complete transactions. So to increase online revenue, mobile user experiences must be both delightful and useful, or your shoppers will go elsewhere. Create a […]

Continuous journeys
mobile
seamless UX
17.11.2017

Increase user retention and conversions through target group improvements

Triggers and target groups make it possible to give users the content they want in more detail than ever. Better yet, these customized experiences can be delivered seamlessly to users both cross-channel and cross-domain. Combined with the possibility to create an unlimited number of segments, each custom journey for each user can be made unique […]

cross-domain
Segments
target groups
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