How Frosmo works on your site
This is what needs to be done to achieve the benefits of personalization
- Add the Frosmo script to your site
- Frosmo tracks data through data layer events, we recommend using Google Enhanced Ecommerce -standard
- Product information is updated using a feed, for example, Google Shopping Feed
- After Frosmo retail blueprint is deployed on your site, you will see the business impact on conversion rate and average order value during the first 30 days.
- Data reporting is available through Google Analytics
Why choose Frosmo
Drive business
Adaptability
Future-proof architecture
Implementing personalized customer journeys with Frosmo can reap amazing results
285%
Better CTR
170%
Purchase conversion
41%
Increase in AOV
How does personalization impact your business?
Calculate how much you would benefit from personalization
We created the retail business case calculator to share the amazing business results we’ve witnessed in retail clients over the past ten years.
The calculator is free to use – no sign-up or registration required. Based on these data points and your assessment of your current level of personalization, you’ll be able to see how much growth, incremental revenue, and additional margin you can generate based on Frosmo’s experience, just by improving the degree of personalization in your business.
Better optimized shopping funnels, lower bounce rates, better ROI in
advertising spend, larger average order sizes, better cross-selling, and the list goes on. Do these challenges in your online retail sound
familiar?
The ebook introduces various aspects of personalization in online retail and its’ benefits for both customers and brands.
