Visitor #00001, we have been expecting you.

This is your profile, created by FROSMO based on your browsing behavior. Each time you interact with the website, we collect data to create a relevantly personalized experience for you.

Personalization is not the same for every person

Every visitor is different. 
Every visit they make is different.

Knowing everything about your visitors and using that information to create a personalized customer journeys maximizes the value in your digital service.

Frosmo’s clients see real conversion impact

65 %

more conversions in less than 2 weeks

25 %

of customers clicked “recently viewed” before converting

41 %

increase in   conversion rate

Frosmo’s clients see increase in customer value

32 %

deposits made after seeing recommendations

27 %

increase in items bought

86 %

accuracy in churn prediction

Not convinced yet?

Take it from the experts!

Relevancy improves conversion rates.

91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.⁽¹

Personalization increases revenue and profit.

Companies that personalize see revenue increases of    6-10%.⁽²


Experience matters as much as your offer.

80% of customers say the experience a company provides is as important as its products or services.⁽³

Make your service relevant and your customers will reward you

You have 15 seconds and 72 sq in of site real estate to drive a transaction or lose a potential customer.

Visitors purchase and interact with things they find interesting and relevant, and quickly abandon experiences that seem complicated. No visitor can purchase or interact with things they don’t see. 

55% of visitors spend fewer than 15 seconds actively on a page.⁽⁴

74% of the viewing time was spent on the first two screenfuls.⁽⁵

Personalization has a positive compound effect 

Frosmo’s customers get into the positive loop of personalization value. The value further accelerates through the compound impact from increased loyalty.

Personalizing the customer experience delivers immediate business returns as the engagement, conversion, and average order value increases. Visitors who complete transactions potentially become loyal customers. This reduces the cost of customer acquistion.

How does personalization impact your business?

The retail business case calculator has been created to share the amazing business results we’ve witnessed in retail clients over the past ten years.

The calculator is free to use – no sign-up or registration required. Based on these data points and your assessment of your current level of personalization, you’ll be able to see how much growth, incremental revenue, and additional margin could be generated in Frosmo’s experience by improving the degree of personalization in your business.


How does personalization impact your business?

Personalization business case has a simple, proven formula

Personalization business case formula

Personalization business case has a simple proven formula



Ad content



experience increases
Compound ROI


and ease of
Number of purchases

Relevant promotions, guidance, and merchandising drive purchase value
Engagement &
average order value

Frosmo is the most versatile personalization software on the market


We have yet to find a use case or scenario of personalized experience that Frosmo can’t realize – we are up for your challenge!

  • Freely implement any personalization scenario you can think of
  • Easily change the visitor journey in your service without having to write code
  • Plug in custom code to extend the abilities

Frosmo’s front end runs as JavaScript inside the browser and evaluates personalization rules in real time. he front end is powered by the Frosmo back-end cloud service.

In Frosmo, you can create rules in natural language and use any logic combining:

  • Deterministic rules that you set in the Frosmo Control Panel
  • Algorithm-based optimization, where Frosmo gathers behavior and preference data from your visitors and applies the data to target each visitor
  • Artificial Intelligence (AI) and machine learning (ML), where Frosmo creates patterns based on your visitors’ behavior and data. Frosmo can predict a visitor’s propensity to act in a certain way, and apply the predictions in real-time to provide the correct experience.

The learning rule engine is at the core of Frosmo.

Over the last 10 years we’ve perfected it for cloud scale, performance, and minimized footprint.

Frosmo is non-intrusive technology – it fits your current platform 100%


Deploying Frosmo is as fast and easy as inserting a line of JavaScript to your site. We don’t expect you to change anything else. You will be up and running with personalization in minutes.

  • Frosmo is a SaaS and runs as JavaScript in the browser, backed by the Frosmo cloud.
  • Frosmo integrates with React, Angular, and Vue to provide a seamless, high-performance and easy-to-maintain user experience.
  • No duplication of data, code or content – Frosmo plugs in to your setup but doesn’t become a new unconnected repository in your architecture.
  • No changes to your processes or workflows are needed – Frosmo supports your existing content and code production and tools. It has powerful features for preview and collaboration.