Visitor #00001, we have been expecting you.

This is your profile, created by FROSMO based on your browsing behavior. Each time you interact with the website, we collect data to create a relevantly personalized experience for you.

Personalization is not the same for every person

Every visitor is different. 
Every visit they make is different.

Knowing everything about your visitors and using that information to create personalized customer journeys maximizes the value in your digital service.

Real conversion

65 %

more conversions in less than 2 weeks

25 %

of customers clicked “recently viewed” before converting

Decathlon logo
41 %

increase in conversion rate


Increased customer value

32 %

increase in deposits made after seeing recommendations

Sverige kronan logo
27 %

increase in items bought

Clas Ohlson
86 %

accuracy in churn prediction


Not convinced yet?

Hear from the experts!

Relevancy improves conversion rates

91% of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations.⁽¹

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Test Frosmo advantage page

Personalization increases revenue and profit

Companies that personalize see revenue increases of 6 to 10%.⁽²

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Boston Consulting Group
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Experience matters as much as your offer

80% of customers say the experience a company provides is as important as its products or services.⁽³

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Test Frosmo advantage page

Make your service relevant and your customers will reward you

You have 15 seconds and 72 square inches of site real estate to drive a transaction or lose a potential customer.

Visitors purchase and interact with things they find interesting and relevant, and quickly abandon experiences that seem complicated. No visitor can purchase or interact with things they don’t see. 

55% of visitors spend fewer than 15 seconds actively on a page.⁽⁴

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Test Frosmo advantage page
Test Frosmo advantage page

74% of the viewing time was spent on the first two screenfulls.⁽⁵

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Test Frosmo advantage page
Nielsen Norman Group
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Personalization has a positive compound effect 

Frosmo’s customers get into the positive loop of personalization value. The value further accelerates through the compound impact from increased loyalty.

Personalizing the customer experience delivers immediate business returns as the engagement, conversion, and average order value increase. Visitors who complete transactions potentially become loyal customers which reduces the cost of customer acquisition.

How does personalization affect your business?

The retail business case calculator was created to share the amazing business results we’ve witnessed in retail clients over the past 10 years.

The calculator is free to use – no sign-up or registration is required. Based on these data points and your assessment of your current level of personalization, you’ll be able to see how much growth, incremental revenue, and additional margin that could be generated based on Frosmo’s experience of improving the degree of personalization in  businesses.


How does personalization affect your business?

Personalization business case has a simple, proven formula

Personalization business case formula

Personalization business case has a simple proven formula



Ad content



experience increases
Compound ROI


and ease of
Number of purchases

Relevant promotions, guidance, and merchandising drive purchase value
Engagement &
average order value

The most versatile personalization software 


We have yet to find a use case or scenario of personalized experience that Frosmo can’t realize – we are up for your challenge!

  • Freely implement any personalization scenario you can think of
  • Easily change the visitor journey in your online service without having to write code
  • Plugin custom code to extend the abilities

Frosmo’s front end runs as JavaScript inside the browser and evaluates personalization rules in real-time. The front end is powered by the Frosmo back-end cloud service.

In Frosmo, you can create rules in natural language and use any logic combining:

  • Deterministic rules that you set in the Frosmo Control Panel
  • Algorithm-based optimization, where Frosmo gathers behavior and preference data from your visitors and applies the data to target each visitor
  • AI and machine learning, where Frosmo creates patterns based on your visitors’ behavior and data. Frosmo can predict a visitor’s propensity to act in a certain way, and apply the predictions in real-time to provide the correct experience.

The learning rule engine is at the core of Frosmo’s sucess.

Over the last 10 years, we’ve perfected it for performance, and minimized footprint.

Non-intrusive technology – it fits your current platform 100%


Deploying Frosmo is as fast and easy as inserting a line of JavaScript into your site. We don’t expect you to change anything else. Your personalization will be up and running in minutes.

  • Frosmo is a SaaS and runs as JavaScript in the browser, backed by the Frosmo cloud.
  • Frosmo integrates with React, Angular, and Vue to provide a seamless, high-performance and easy-to-maintain user experience.
  • No duplication of data, code or content – Frosmo plugs into your setup but doesn’t become a new unconnected repository in your architecture.
  • No changes to your processes or workflows are needed – Frosmo supports your existing content and code production and tools. It has powerful features for preview and collaboration.