Visitor #00001, we have been expecting you.

This is your profile, created by FROSMO based on your browsing behavior. Each time you interact with the website, we collect data to create a relevantly personalized experience for you.

Every visitor is different. Every visit they make is different.

Knowing everything about your visitors and using that information to create personalized customer journeys maximizes the value in your digital service.

Personalization is not the same for every person

Real conversion
impact

65%

more conversions in less than 2 weeks

25%

of customers clicked “recently viewed” before converting

41%

increase in conversion rate

Increased customer value

32%

increase in deposits made after seeing recommendations

27%

increase in items bought

86%

accuracy in churn prediction

Not convinced yet? Hear from the experts!

Relevancy improves conversion rates

91% of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations.⁽¹

Accenture

Personalization increases revenue and profit

Companies that personalize see revenue increases of 6 to 10%.⁽²

Boston Consulting Group

Experience matters as much as your offer

80% of customers say the experience a company provides is as important as its products or services.⁽³

Salesforce

Make your service relevant and your customers will reward you

You have 15 seconds and 72 square inches of site real estate to drive a transaction or lose a potential customer.

Visitors purchase and interact with things they find interesting and relevant, and quickly abandon experiences that seem complicated. No visitor can purchase or interact with things they don’t see. 

55% of visitors spend fewer than 15 seconds actively on a page.⁽⁴

Time

74% of the viewing time was spent on the first two screenfulls.⁽⁵

Nielsen Norman Group

Frosmo’s customers get into the positive loop of personalization value. The value further accelerates through the compound impact from increased loyalty.

Personalizing the customer experience delivers immediate business returns as the engagement, conversion, and average order value increase. Visitors who complete transactions potentially become loyal customers which reduces the cost of customer acquisition.

Personalization has a positive compound effect 

Calculate how much your business could grow with Frosmo

Still wondering if personalization could improve your online business? Use our business case calculator to quickly and easily evaluate the business impact of personalization on your online business. The calculators are free to use – no sign-up or registration is required.

These are specially designed tools carefully put together from more than a decade of knowledge and experience with implementing personalization for ecommerce and iGaming businesses.

The most versatile personalization software 

We have yet to find a use case or scenario of personalized experience that Frosmo can’t realize – we are up for your challenge!

  • Freely implement any personalization scenario you can think of
  • Easily change the visitor journey in your online service without having to write code
  • Plugin custom code to extend the abilities

The learning rule engine is at the core of Frosmo’s sucess.

Over the last 10 years, we’ve perfected it for performance, and minimized footprint. Frosmo’s front end runs as JavaScript inside the browser and evaluates personalization rules in real-time. The front end is powered by the Frosmo back-end cloud service.

In Frosmo, you can create rules in natural language and use any logic combining:

  • Deterministic rules that you set in the Frosmo Control Panel
  • Algorithm-based optimization, where Frosmo gathers behavior and preference data from your visitors and applies the data to target each visitor
  • AI and machine learning, where Frosmo creates patterns based on your visitors’ behavior and data. Frosmo can predict a visitor’s propensity to act in a certain way, and apply the predictions in real-time to provide the correct experience.

Non-intrusive technology – it fits your current platform 100%

Deploying Frosmo is as fast and easy as inserting a line of JavaScript into your site. We don’t expect you to change anything else. Your personalization will be up and running in minutes.

  • Frosmo is a SaaS and runs as JavaScript in the browser, backed by the Frosmo cloud.
  • Frosmo integrates with React, Angular, and Vue to provide a seamless, high-performance and easy-to-maintain user experience.
  • No duplication of data, code or content – Frosmo plugs into your setup but doesn’t become a new unconnected repository in your architecture.
  • No changes to your processes or workflows are needed – Frosmo supports your existing content and code production and tools. It has powerful features for preview and collaboration.

Read more

The positive loop of personalization through loyalty

Read now

Webinar: Drive ecommerce revenue with personalization

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Video: Personalization in iGaming explained in 1 minute

Watch now