Visitor #00001, we have been expecting you.

This is your profile, created by FROSMO based on your browsing behavior. Each time you interact with the website, we collect data to create a relevantly personalized experience for you.

Personalization is not the same for every person

Every visitor is different. 
Every visit they make is different.

Knowing everything about your visitors and using that information to create a personalized journey maximizes the value in your digital service.

Frosmo’s clients see real conversion
impact

65 %

more conversions in less than 2 weeks

25 %

of customers clicked recently viewed before converting

41 %

increase in conversion rate

Frosmo’s clients see increase in customer value

32 %

deposits made after seeing recommendations

27 %

increase in bought articles

86 %

accuracy in churn prediction

Not convinced yet? 

See what expert studies say!

Relevancy improves conversion rates.

91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.⁽¹

Personalization increases revenue and profit.

Companies that do personalize see revenue increases of 6-10%.⁽²


Experience matters as much as your offer.

80% of customers say the experience a company provides is as important as its products/services.⁽³

Make your service relevant and your customers will reward you

You have 15 seconds and 72 sq in of site real estate to drive a transaction or lose a potential customer.

Visitors purchase and interact with things that are interesting and relevant for them and they abandon experiences that seem complicated. No one can ever purchase or interact with things they don’t see. 

55% of visitors spend fewer than 15 seconds actively on a page.⁽⁴

74% of the viewing time was spent in the first two screenfuls.⁽⁵


Personalization has a positive compound effect on your business

Frosmo’s customers get into the positive loop of personalization value. The value gets further accelerated through the compound impact from increased loyalty.

Personalizing the experience delivers immediate business returns as the engagement, conversion and average order value increases. Customers who complete transactions become potentially loyal customers – this reduces the cost of customer acquistion.

Personalization business case has a simple proven formula

Personalization business case formula

Personalization business case has a simple proven formula

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Frosmo is the most versatile personalization software on the market

 

We haven’t found any use cases or scenarios of personalized experience that Frosmo can’t realize – we are up for your challenge!

  1. Boundless freedom to implement any personalization scenario
  2. Fast and easy creation of changes to visitor’s journey in your service without coding
  3. Ability to plug in custom code to extend the expressiveness

Frosmo’s front-end runs as JavaScript inside the browser and evaluates personalization rules in real time. It is powered by the Frosmo cloud back-end service.

Rules are expressed in Frosmo in natural language and can use any logic combining:

  1. Deterministic rules that you set for Frosmo
  2. Algorithm-based optimization where Frosmo is sourcing behaviour and preference data from your visitors and applying this to match each visitor
  3. Artificial Intelligence (AI) and Machine Learning (ML), where Frosmo models patterns based on visitors’ behaviour and data. Frosmo is able to predict the visitor’s propensity to act in a certain way and apply this in real-time to provide the correct experience.

The learning rule engine is at the core of Frosmo. 

Over the last 10 years we’ve perfected it for cloud scale, performance and minimized footprint.

Frosmo is non-intrusive technology – it fits your current platform 100%

 

Deploying Frosmo is as fast and easy as inserting a line of JavaScript to your site. We don’t expect you to change anything else. You will be up and running with personalization in minutes.

  1. Frosmo is fully SaaS and runs as JavaScript in the browser and is backed by Frosmo’s cloud.
  2. Frosmo integrates with React, Angular and Vue to provide a seamless, high performance and easy to maintain user experience.
  3. No duplication of data, code or content – Frosmo plugs into your setup but doesn’t become a new unconnected repository in your architecture.
  4. No changes to your processes or workflows are needed – Frosmo supports your existing content and code production and tools. It has powerful features for preview and collaboration.

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