How Frosmo can help

Optimize continuously with machine learning algorithms

With Frosmo, you can automatically and continuously optimize the performance of your personalization efforts using the powerful machine learning algorithms. The algorithms dynamically adjust the distribution of content variations based on their performance over time. It measures performance using click-through rate (CTR) or conversion rate (CR), ensuring that the most successful variations receive a higher distribution percentage. This means that the content that resonates the most with your players is displayed more frequently, leading to increased engagement and conversions.

Optimize game attributes based on your business KPIs

Not only can you optimize the distribution of variations, but also the attributes of different games based on your specific business key performance indicators (KPIs). Whether it’s focusing on game popularity, average session duration, or revenue per user, our solution empowers you to fine-tune game attributes to align with your desired outcomes. This level of customization ensures that your game offerings are optimized for maximum player satisfaction and profitability.

Test and compare to make data-driven decisions

Data-driven decision-making is at the core of the Frosmo Platform. Conduct manual A/B testing to compare different content variations and recommendation strategies. Testing provides valuable insights into the performance of your personalization efforts, allowing you to make informed decisions based on real-time data. By leveraging A/B testing, you can continuously improve and optimize your site’s performance, ensuring that your players always have the best experience.

Trigger messages in real-time for personalized engagement

Frosmo’s solution goes beyond optimization and testing. With real-time triggered messages, you can deliver personalized communication to your players based on their actions. Whether it’s a special promotion, a loyalty reward, or a game recommendation, these triggered messages engage players at critical moments, enhancing their overall experience and driving conversions.