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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

Read some inspiring thought-leadership pieces.

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Personalization brings outstanding customer experiences in all touchpoints

| 16.4.2020 | Success story
Website personalization is a great way for travel providers to turn the data from customers into a great customer journey that will eventually increase conversions, improve ancillary revenue, and drive …
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Rajala delivers fast, easy, and relevant personalized experiences with Frosmo

Rajala delivers fast, easy, and relevant personalized experiences with Frosmo

| 16.4.2020 | Success story
Rajala is a privately owned photo specialist chain founded over 100 years ago. With online and physical stores in Finland and Sweden, they sell photo equipment and accessories. Rajala’s product …
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Creating a winning website: A complete guide to updating your website

Creating a winning website: A complete guide to updating your website

| 25.3.2020 | Product
In this article, we’ll highlight the most common pitfalls of rushing into a new website that we’ve seen happening over and over again in many companies and customers around us. …
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Ensuring the continuity of our services as the COVID-19 spreads across the world

| 12.3.2020 | News
To Frosmo customers Ensuring the continuity of the SaaS services that Frosmo offers is part of our business continuity planning. We are well-prepared to ensure the continuity of our services …
Better customer experiences through personalization in the travel industry

Better customer experiences through personalization in the travel industry

| 11.3.2020 | Feature
A holiday is so much more than just being on the actual destination. The customer journey consists of an active pre-travel phase which at times, can be more significant and …
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Introducing Natural Language Processing - The way to personalize content

Introducing Natural Language Processing – The way to personalize content

| 3.3.2020 | Product
Natural Language Processing, NLP in short, is all the rage — and with good reason. With this AI solution, computers can accurately read and understand human language, which means that …
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marketing automation delivers great customer experiences

Is your marketing automation delivering great customer experiences?

| 19.2.2020 | Feature
The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be on top of every marketer’s agenda so it’s good to see that …
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Frosmo Solteq

Frosmo welcomes Solteq to partner network

| 29.1.2020 | News
We’ve been evaluating collaboration opportunities with Solteq for the last twelve months. Now it’s about time to make it official. Solteq is a leading Nordic IT service provider and software …
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Digital marketers find themselves increasingly in a more challenging position as the demand for more personalized content rises.

How AI-driven personalization and human creativity make a winning pair

| 24.1.2020 | Thought-leadership
Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in the right place and at the right time. Combining machine-driven …
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