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21.1.2022

How to create a personalization strategy for your company – practical advice

Mikael Gummerus We’ve seen countless personalization strategy processes that last for years but never amount to anything. In this post,…

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12.1.2022

Caruna after one year of personalization initiative

Caruna started their personalization initiative one year ago. The initial objectives were to improve the customer experience of the website…

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The 6 best content recommendation strategies

Jaakko Vähämaa This blog post walks you through the six best content recommendation strategies. These strategies are among the ones…

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9.12.2021

Composable Commerce and content-driven commerce – growing trends at the forefront of fast-moving digital business

Suna Koljonen Composable Commerce is an approach where the technology stack is built from best-of-breed technologies – based on business…

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9.11.2021

Super-Affinity makes every Frosmo user a superhero

Once again, the Frosmo product team has done a great job! The most visible feature coming out now is Super-Affinity. This…

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28.10.2021

The 8 best product recommendation strategies

Jaakko Vähämaa This blog post walks you through the eight best product recommendation strategies. These strategies are among the ones that…

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14.10.2021

When is the right time to add personalization to your ecommerce site?

When is the right time to add personalization to your ecommerce site? This is the big question that we get…

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7.10.2021

iGaming events are back! – Top three highlights from SBC Barcelona 2021

Fola Onibuje It had been 694 days since my last iGaming conference, but hey, who’s counting! The conference circuit was…

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4.8.2021

POWER’s online sales grow with personalization and recommendations

Jarkko Lehtismäki (Chief Technology Officer) from POWER International AS and Timo Vuori (Chief Sales Officer) from Frosmo had a great…

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20.7.2021

3 Data-Driven Steps Towards Hyper-Personalization

Álvaro Menezes Personalization can be used to improve the experience of both anonymous and known customers. The challenge is that…

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14.7.2021

Banking in a World of Hyper-Personalization: Is banking so much different than ecommerce?

Christian Schultz Financial services are changing rapidly. Over the coming years, banks will need to ensure their purpose reflects the…

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24.5.2021

Using personalization for lead generation

Managing an effective lead-generation flow should be an important topic in every company. Adding personalization to the process brings great…