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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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The city of Helsinki- towards better digital user experiences

The city of Helsinki – towards better digital user experiences

| 7.5.2020 | Success story
Paradigmatic change is ongoing in how digital user experiences are developed. The change is mainly driven by dynamic and growing user expectations that demand individual digital experiences, and fast and …
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Website personalization in the public sector

How website personalization delivers effective communication in the public sector

| 6.5.2020 | Feature
The concept of personalization has been ongoing in the retail industry for years now. But for the public sector industry, municipal leaders are just starting to realize the potential of …
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Personalization brings outstanding customer experiences in all touchpoints

| 16.4.2020 | Success story
Website personalization is a great way for travel providers to turn the data from customers into a great customer journey that will eventually increase conversions, improve ancillary revenue, and drive …
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Rajala delivers fast, easy, and relevant personalized experiences with Frosmo

Rajala delivers fast, easy, and relevant personalized experiences with Frosmo

| 16.4.2020 | Success story
Rajala is a privately owned photo specialist chain founded over 100 years ago. With online and physical stores in Finland and Sweden, they sell photo equipment and accessories. Rajala’s product …
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Creating a winning website: A complete guide to updating your website

Creating a winning website: A complete guide to updating your website

| 25.3.2020 | Product
In this article, we’ll highlight the most common pitfalls of rushing into a new website that we’ve seen happening over and over again in many companies and customers around us. …
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Ensuring the continuity of our services as the COVID-19 spreads across the world

| 12.3.2020 | News
To Frosmo customers Ensuring the continuity of the SaaS services that Frosmo offers is part of our business continuity planning. We are well-prepared to ensure the continuity of our services …
Better customer experiences through personalization in the travel industry

Better customer experiences through personalization in the travel industry

| 11.3.2020 | Feature
A holiday is so much more than just being on the actual destination. The customer journey consists of an active pre-travel phase which at times, can be more significant and …
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Introducing Natural Language Processing - The way to personalize content

Introducing Natural Language Processing – The way to personalize content

| 3.3.2020 | Product
Natural Language Processing, NLP in short, is all the rage — and with good reason. With this AI solution, computers can accurately read and understand human language, which means that …
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marketing automation delivers great customer experiences

Is your marketing automation delivering great customer experiences?

| 19.2.2020 | Feature
The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be on top of every marketer’s agenda so it’s good to see that …
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