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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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Paradigmatic change is ongoing in how digital user experiences are developed. The change is mainly driven by dynamic and growing user expectations that demand individual digital experiences, and fast and …
The concept of personalization has been ongoing in the retail industry for years now. But for the public sector industry, municipal leaders are just starting to realize the potential of …
Website personalization is a great way for travel providers to turn the data from customers into a great customer journey that will eventually increase conversions, improve ancillary revenue, and drive …
Rajala is a privately owned photo specialist chain founded over 100 years ago. With online and physical stores in Finland and Sweden, they sell photo equipment and accessories. Rajala’s product …
In this article, we’ll highlight the most common pitfalls of rushing into a new website that we’ve seen happening over and over again in many companies and customers around us. …
To Frosmo customers Ensuring the continuity of the SaaS services that Frosmo offers is part of our business continuity planning. We are well-prepared to ensure the continuity of our services …
A holiday is so much more than just being on the actual destination. The customer journey consists of an active pre-travel phase which at times, can be more significant and …
Natural Language Processing, NLP in short, is all the rage — and with good reason. With this AI solution, computers can accurately read and understand human language, which means that …
The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be on top of every marketer’s agenda so it’s good to see that …