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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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The front page of your website is the gateway to your business, the virtual front door where visitors decide if you are worth their time or not. Because you only …

The University of Helsinki is Finland’s largest and oldest academic institution. Since 1640, it has contributed to the establishment of a fair and equal society that is considered the best …

Power International AS is the leading electronics retailer in the Nordics since 2015. Their strategy of relying heavily on the omnichannel business has always been successful with a considerable market …

It’s no secret that this season has been quite challenging in several ways. Most companies have had to move their work and communication online. The fact that teams haven’t had …

The customer journey doesn’t end when the customer leaves the website. You must continue delivering value after the visit and even after the purchase. Effective email recommendations complete customer journeys …

Website personalization is incredibly important. We all know that customers are more likely to buy from an online store that provides personalized experiences than from one that does not. Personalization …

Paradigmatic change is ongoing in how digital user experiences are developed. The change is mainly driven by dynamic and growing user expectations that demand individual digital experiences, and fast and …

The concept of personalization has been ongoing in the retail industry for years now. But for the public sector industry, municipal leaders are just starting to realize the potential of …

Website personalization is a great way for travel providers to turn the data from customers into a great customer journey that will eventually increase conversions, improve ancillary revenue, and drive …