It had been 694 days since my last iGaming conference, but hey, who’s counting! The conference circuit was finally back and I could feel the anticipation building up on LinkedIn for the SBC Barcelona summit pre-event, the first meaningful in-person conference post-pandemic. iGaming is very much a social industry built on relationships. Also, personally, I much prefer doing business face-to-face. Virtual events were a necessary plug-gap; they were tedious and this was well overdue.

This blog post gives you a brief walkthrough of my experience at the conference as a representative of Frosmo, a personalization software vendor. Below, I highlight the top takeaways and Frosmo discussion topics from the event.

I’ll skip over my journey to the airport, the flights, the hotels, and such, and go straight to the event. This isn’t a travel blog! My conference started on day one (21 Sept) with a brief appearance at the registration networking event before attending the private event held by SIGMA at the beautiful La Barceloneta restaurant. Thank you to Eman, Lorraine, and the rest of the SIGMA team for the invite and well-executed event as always. 

As usual, I had a very structured plan for the conference of who I would visit and when, but it soon became useless as I was able to book spontaneous meetings. It’s always best to remain as agile as possible at these events. The next two days consisted of scheduled meetings and impromptu drop-ins. These also included a very positive meeting on how Frosmo can use our AI capabilities to help navigate the new regulatory challenges in the German and Spanish markets. This is a use case I’m really excited about and looking forward to developing in more detail. 

Also, a highlight for me was the very insightful talk on personalization – “Finding iGaming’s Netflix” – given by Alexandre Tomic, Matthew Vassallo, Rob Procter, and Helen Walton

These were the top three takeaways for me:

Frosmo’s AI-driven personalization software helps iGaming operators increase conversions, retention, and game revenue by creating a level of personalized user experience that customers are used to in their non-gaming digital ecosystems – Amazon, Netflix, Spotify, and the like. Personalization is key to offering players a unique user experience and differentiating casino/sportsbook product offerings in increasingly saturated markets.

This conference was my first time attending a major event under the Frosmo banner and looking at iGaming from an AI/user journey perspective. For the past six years, I’ve attended the conference as a recruiter which can be tricky, as most people don’t want to be seen speaking with a talent acquisition professional.

Conversations introducing Frosmo were refreshingly much easier to strike. I guess it helps to have such a good product that makes almost immediate and tangible improvements to your bottom line as an operator. Every discussion was a great learning experience. These three topics were the common denominators that kept coming up:

A very productive conference was now over, and the talk was quickly on to the IGB Amsterdam conference the following week. Thank you to Rasmus, Ted, and the entire SBC team for an excellent few days. See you all in Malta for SIGMA in November.