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25.2.2022

Personalization trends 2022: Industry-specific site setups and recommendation strategies are used to accelerate ROI

Jaakko Vähämaa This blog post is the second part of our personalization trends series. The trends we introduce are becoming…

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9.2.2022

Personalization trends 2022: Personalized search features are on the rise

Jaakko Vähämaa This blog post is part of the personalization trends series, which consists of two posts. The trends we…

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23.2.2021

3 iGaming CMO challenges and how to overcome them through personalization

Matt Buff Our world is rapidly becoming a customer’s paradise. The iGaming industry has become even more crowded, competitive, and…

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9.11.2020

A marketer’s dilemma: Overcoming the challenge of IT resourcing in iGaming

David Nelson At Frosmo, we’ve seen how our iGaming customers battle with time management and struggle which of the many…

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3.11.2020

4 tips and tricks to deliver smart and effective product recommendations in retail

When trying to sell a product in a department store, you can’t have the same pitch to every potential customer.…

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14.10.2020

Quick personalization fixes to bring better results faster on front and product pages

Maija Erkheikki In this turbulent year, there’s a huge surge in online orders as customers are forced to go digital.…

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12.10.2020

Best practices on personalizing the entire customer journey on different web pages

You and your customer have the same goal. You both want the customer journey to be easy, intuitive, seamless, and…

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6.5.2020

How website personalization delivers effective communication in the public sector

Maija Erkheikki The concept of personalization has been ongoing in the retail industry for years now. But for the public…

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11.3.2020

Better customer experiences through personalization in the travel industry

Wilfrid Kroath A holiday is so much more than just being at the actual destination. The customer journey consists of…

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19.2.2020

Is your marketing automation delivering great customer experiences?

Tanja Säde The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be…

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7.1.2020

What is website personalization?

We all know that every web visitor and customer has different individual interests and needs. Every visit they make to…

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5.12.2019

Getting the best out of personalization

Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further…