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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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Rajala is a privately owned photo specialist chain founded over 100 years ago. With online and physical stores in Finland and Sweden, they sell photo equipment and accessories. Rajala’s product …

In this article, we’ll highlight the most common pitfalls of rushing into a new website that we’ve seen happening over and over again in many companies and customers around us. …

A holiday is so much more than just being on the actual destination. The customer journey consists of an active pre-travel phase which at times, can be more significant and …

Natural Language Processing, NLP in short, is all the rage — and with good reason. With this AI solution, computers can accurately read and understand human language, which means that …

The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be on top of every marketer’s agenda so it’s good to see that …

Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in the right place and at the right time. Combining machine-driven …

When you work with online testing and personalization, you inevitably run into questions like “how can you test personalization without real data?” and “how can you test personalization and segmentation …

As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our content matches what visitors are looking for. The conversion rates are higher, retention …

Growing your ecommerce business faster than the market is not an easy feat. Heavy investments in customer acquisition might be irrelevant if your service is not living up to the …