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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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We’ve been evaluating collaboration opportunities with Solteq for the last twelve months. Now it’s about time to make it official. Solteq is a leading Nordic IT service provider and software …
Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in the right place and at the right time. Combining machine-driven …
When you work with online testing and personalization, you inevitably run into questions like “how can you test personalization without real data?” and “how can you test personalization and segmentation …
As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our content matches what visitors are looking for. The conversion rates are higher, retention …
Growing your ecommerce business faster than the market is not an easy feat. Heavy investments to customer acquisition might be irrelevant if your service is not living up to the …
We all know that every web visitor and customer has different individual interests and needs. Every visit they make to your website or online shop is unique. The important question …
  Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further enhance its capabilities, the opportunities for effective personalization strategies …
For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the perfect time to reap the rewards of shopping funnel optimization. …
Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half of the year means freezing wind and temperatures fluctuating between +5C and …