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Utilize content stored in Contentful and define target audiences, and personalized user journeys

For Contentful, Frosmo enables


Use of modern JS frameworks such as React and Angular


Hypothesis-driven front-end development


Behavioral targeting for personalized user journeys

Contentful offers an API-first solution for managing content. This allows usage of content across digital channels and gives a full flexibility about developing the presentation layer. Traditional CMS products have some built-in personalization/testing/targeting features. In a headless setup, these features need to come from a front-end product such as Frosmo.

The most typical setup with Frosmo and Contentful:

Contentful Frosmo1

Benefits of using a Contentful setup with Frosmo:

  1. The ability to use modern JS frameworks such as React and Angular and deploy them to the site in a modular manner through Frosmo.

  2. Use Frosmo’s online testing features for data or hypothesis-driven development, where each new functionality is tested in the front-end before selecting the best specification for final implementation.

  3. Ongoing behavioral targeting to provide personalized content and smooth user journeys.

  4. Ability to track data on the website and use it for marketing automation or AI applications.

Successful technology implementations always require the clarity of roles and processes. 
Frosmo matches existing workflows regarding CMS and content development, and enables clear roles between developers, content creators and ecommerce managers.

Frosmo is integrated with Contentful. This allows Frosmo users to utilize content stored in Contentful and define target audiences, user journeys, and experiments while feeling confident that the content is always up-to-date.

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