Visitor #00001, we have been expecting you.

This is your profile, created by FROSMO based on your browsing behavior. Each time you interact with the website, we collect data to create a relevantly personalized experience for you.

Personalize visitor experience on any Contentful site

Different website visitors have different needs for information. Frosmo allows you to show content on your Contentful site either based on business rules or AI predictions.

Implementing content recommendations with Frosmo can reap amazing results

1.5x

increased CTR

Personalized home page teaser panel

5x

increased CTR

Personalized blog recommendations

1.5x

increased CR

People who saw the content recommendations


Why Choose Frosmo

  • Save time– Let the content recommendations do their magic, instead of manually selecting what to show in each slot.
  • Offer relevant content– Content recommendations help all visitor personas to find what they are looking for and demonstrate the broadness of your content.
  • Drive business– Content orchestration helps with lead generation and engagement. If your target is to keep the visitor on the site, relevant content is the key.

LinkedIn live session: Using personalization for lead generation

Watch Maija Erkheikki from Frosmo and Moritz Guth from Contentful as they talk about utilizing personalization for lead generation.


Frosmo provides fast and easy personalization, targeting, and testing for Contentful websites.

  • Frosmo works at the front-end of your website and uses content from Contentful
  • AI-driven content recommendations are then created  based on real-time behavioral data and preferences by visitors
  • Rule-based personalization can be used to modify any element of your website
  • Segmentation allows targeting different personas based on their behavior
  • Frosmo can be used to implement hypothesis-driven development, where each new functionality is tested in the front end before selecting the best specification for final implementation

Read more

Using personalization for lead generation

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Great CX requires personalization

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Webbdagarna: Applying e-commerce principles to content

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