Implementing content recommendations with Frosmo can reap amazing results
1.5x
increased CTR
Personalized home page teaser panel
5x
increased CTR
Personalized blog recommendations
1.5x
increased CR
People who saw the content recommendations
Why Choose Frosmo
- Save time– Let the content recommendations do their magic, instead of manually selecting what to show in each slot.
- Offer relevant content– Content recommendations help all visitor personas to find what they are looking for and demonstrate the broadness of your content.
- Drive business– Content orchestration helps with lead generation and engagement. If your target is to keep the visitor on the site, relevant content is the key.
LinkedIn live session: Using personalization for lead generation
Watch Maija Erkheikki from Frosmo and Moritz Guth from Contentful as they talk about utilizing personalization for lead generation.
Frosmo provides fast and easy personalization, targeting, and testing for Contentful websites.
- Frosmo works at the front-end of your website and uses content from Contentful
- AI-driven content recommendations are then created based on real-time behavioral data and preferences by visitors
- Rule-based personalization can be used to modify any element of your website
- Segmentation allows targeting different personas based on their behavior
- Frosmo can be used to implement hypothesis-driven development, where each new functionality is tested in the front end before selecting the best specification for final implementation
