Gather contextual and statistical player data

• Device and location
• Popular games
• Playing patterns

Track player behavior across the journey

• Acquisition source
• Phase of the player journey
• Affinity

Enhance the player experience

• Sign-up bonus optimization
• Relevant game recommendations
• Loyalty rewards at the right moment

---

Start personalizing with a well-thought set of features

The Frosmo Platform is integrated into your site through a single line of code, “the Frosmo tag”. Our Frosmo Quick Start is an onboarding program with a set of preconfigured platform features that serve as a tried-and-tested starting point for your personalization journey, mitigating any cold-start problems. 

The platform immediately starts collecting data relevant to your KPIs, such as player affinities and other contextual and behavioral data. In time, you can use the data to learn more about your players and enrich the player data in your other systems.

Quick Start also provides you with templates for recommendations and other content modifications, as well as segments for creating target audiences, to immediately start personalizing and optimizing your site. 

Experiment, personalize, and optimize

While the Frosmo Platform relies on a set of APIs for communication and processing of data, it also provides an intuitive user interface, the Frosmo Control Panel, that gives you access to the Frosmo features. When you make changes in the Control Panel, they are reflected in the Frosmo script for your site.

In a nutshell, the Control Panel allows you to:

• Configure how the platform personalizes the user experience of a site.
• Create target audiences based on affinity and manual segmentation.
• Create and modify recommendation strategies based on a robust set of algorithms.
• Set up A/B tests and automated optimization for your site.
• Monitor how well the modifications and segmentation perform on your site.