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4 website personalization trends, tips, and tricks for 2021

Mikael Gummerus With the surge of ecommerce in 2020, brands are forced to rely mostly on their online stores. The…


The University of Helsinki ensures better customer experiences through AI-driven personalization

The University of Helsinki is Finland’s largest and oldest academic institution. Since 1640, it has contributed to the establishment of…


How AI-driven personalization and human creativity make a winning pair

Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in…


9 personalization trends to keep an eye on in 2020

Mikael Gummerus Growing your ecommerce business faster than the market is not an easy feat. Heavy investments in customer acquisition…