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14.7.2021

Banking in a World of Hyper-Personalization: Is banking so much different than ecommerce?

Christian Schultz Financial services are changing rapidly. Over the coming years, banks will need to ensure their purpose reflects the…

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24.5.2021

Using personalization for lead generation

Managing an effective lead-generation flow should be an important topic in every company. Adding personalization to the process brings great…

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30.4.2021

Customer Data Platform & Personalization Engine combined equals personalization on steroids

Tatu Kuivalahti A Customer Data Platform (CDP) and a Personalization Engine have the same end in mind, namely, to use…

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16.4.2021

Ecommerce trends a year into COVID-19: Customer experience at the heart of the business

Johanna Vasala COVID-19 had a significant impact on companies in 2020. Some were able to grow at a record-breaking speed…

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23.2.2021

3 iGaming CMO challenges and how to overcome them through personalization

Our world is rapidly becoming a customer’s paradise. The iGaming industry has become even more crowded, competitive, and has totally…

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14.10.2020

Quick personalization fixes to bring better results faster on front and product pages

Maija Erkheikki In this turbulent year, there’s a huge surge in online orders as customers are forced to go digital.…