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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

Read some inspiring thought-leadership pieces.

Get to know the Frosmonauts more, our culture, and stay connected with us.

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The University of Helsinki ensures better customer experiences through AI-driven personalization

The University of Helsinki ensures better customer experiences through AI-driven personalization

| 6.8.2020 | Success story
The University of Helsinki is Finland’s largest and oldest academic institution. Since 1640, it has contributed to the establishment of a fair and equal society that is considered the best …
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Frosmo + Henrico

Press release: Frosmo valitsi Henricon digitaalisen liiketoiminnan kumppaniksi

| 3.7.2020 | News
Asiakassegmenteissään maailman johtava personointiohjelmistotalo Frosmo valitsi uudeksi digitaalisen myynnin ja verkkokauppojen konsultoinnin kumppaniksi Henrico Digital Business Agencyn.  Yhteistyö alkaa uusasiakasmyynnillä ja verkkokauppojen konsultoinnilla, joiden avulla lähdetään yhdessä auttamaan pohjoismaisten verkkokaupan …
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Power delivers effective product recommendations in different phases of the customer journey

Power delivers effective product recommendations in different phases of the customer journey

| 30.6.2020 | Success story
Power International AS is the leading electronics retailer in the Nordics since 2015. Their strategy of relying heavily on the omnichannel business has always been successful with a considerable market …
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Personalization for public sector

Press release: Nurmijärvi aims for better website usability and targeted crisis communication

| 17.6.2020 | News
Finnish Municipality of Nurmijärvi takes part in a pilot program with the Prime Minister’s Office as Frosmo aims for better website usability and targeted crisis communication Nurmijärvi participates in the …
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Stronger together as ONE Frosmo

Stronger together as ONE Frosmo

| 28.5.2020 | Culture
It’s no secret that this season has been quite challenging in several ways. Most companies have had to move their work and communication online. The fact that teams haven’t had …
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Add value with Frosmo Email recommendations

Add value with Frosmo Email recommendations

| 26.5.2020 | Product
The customer journey doesn’t end when the customer leaves the website. You must continue delivering value after the visit and even after the purchase. Effective email recommendations complete customer journeys …
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Meet Tiina-Solutions Consultant

Meet Tiina – Solutions Consultant

| 20.5.2020 | Culture
Meet Tiina Krokfors. Solutions Consultant most days, Cheetah at times.     She walks into the room with her usual bubbly personality. Even though this is the second time we …
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Product page personalization through AI-driven recommendations

Product page personalization through AI-driven recommendations

| 13.5.2020 | Product
Website personalization is incredibly important. We all know that customers are more likely to buy from an online store that provides personalized experiences than from one that does not. Personalization …
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The city of Helsinki- towards better digital user experiences

The city of Helsinki – towards better digital user experiences

| 7.5.2020 | Success story
Paradigmatic change is ongoing in how digital user experiences are developed. The change is mainly driven by dynamic and growing user expectations that demand individual digital experiences, and fast and …
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