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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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Quick personalization fixes to bring better results faster on front pages and product pages

Quick personalization fixes to bring better results faster on front and product pages

| 14.10.2020 | Feature
In this turbulent year, there’s a huge surge in online orders as customers are forced to go digital. With the peak sales season around the corner and retailers moving online, …
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Best practices on personalizing the entire customer journey on different web pages

Best practices on personalizing the entire customer journey on different web pages

| 12.10.2020 | Product
You and your customer have the same goal. You both want the customer journey to be easy, intuitive, seamless, and as friction-free as possible. How can you make that happen? …
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How to personalize and optimize category pages to maximize profitability

How to personalize and optimize category pages to maximize profitability

| 1.10.2020 | Product
In a supermarket, it can take you an hour to go around the endless rows of products – even with the large square signs hanging above every aisle – to …
Rivalo drives business impact with personalization

Rivalo drives business impact with personalization

| 28.9.2020 | Success story
Sports and casino operator Rivalo wanted to bring agility to their business so they can serve their customers better and drive stronger business impact to their products, sports, and casino. …
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Optimized vs personalized front page

Optimizing and personalizing your website front page

| 14.9.2020 | Product
The front page of your website is the gateway to your business, the virtual front door where visitors decide if you are worth their time or not. Because you only …
The University of Helsinki ensures better customer experiences through AI-driven personalization

The University of Helsinki ensures better customer experiences through AI-driven personalization

| 6.8.2020 | Success story
The University of Helsinki is Finland’s largest and oldest academic institution. Since 1640, it has contributed to the establishment of a fair and equal society that is considered the best …
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Frosmo + Henrico

Press release: Frosmo valitsi Henricon digitaalisen liiketoiminnan kumppaniksi

| 3.7.2020 | News
Asiakassegmenteissään maailman johtava personointiohjelmistotalo Frosmo valitsi uudeksi digitaalisen myynnin ja verkkokauppojen konsultoinnin kumppaniksi Henrico Digital Business Agencyn.  Yhteistyö alkaa uusasiakasmyynnillä ja verkkokauppojen konsultoinnilla, joiden avulla lähdetään yhdessä auttamaan pohjoismaisten verkkokaupan …
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Power delivers effective product recommendations in different phases of the customer journey

Power delivers effective product recommendations in different phases of the customer journey

| 30.6.2020 | Success story
Power International AS is the leading electronics retailer in the Nordics since 2015. Their strategy of relying heavily on the omnichannel business has always been successful with a considerable market …
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Personalization for public sector

Press release: Nurmijärvi aims for better website usability and targeted crisis communication

| 17.6.2020 | News
Finnish Municipality of Nurmijärvi takes part in a pilot program with the Prime Minister’s Office as Frosmo aims for better website usability and targeted crisis communication Nurmijärvi participates in the …
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