10 conversion rate optimization and player engagement best practices in iGaming 2019
The iGaming industry is now at 45 busd business worldwide and is expected to grow at 14%. New regulations, technological advancements, and fierce competition are shaking up the way customers are betting online. Ever-growing numbers of iGaming operators are seeking to differentiate themselves in order to stand out from the crowded market by creating unique […]
The future of customer acquisition for media companies
During the past few years, I’ve sold Frosmo products and services to a whole range of companies. From our national lottery and casino, Veikkaus, to big international retailers like Clas Ohlson. However, as far as ecommerce is concerned, their digital challenges are all pretty similar. The major exception to that is the media industry. And […]
4 most powerful phenomena in ecommerce marketing that every CMO should start adopting now
The first 3 phenomena — personalized customer journeys, AI, and experimentation — have been around for a while now. It’s good to see that after years of talking about them, we’re finally starting to see great results from brands that are embracing AI and personalization tools and using them as part of their core business […]
This year, Frosmo takes the digital experience to a new level
Frosmo’s mission is to help your digital business become insight-driven. Our partnerships aim to grow your revenues with fewer resources. Technologies related to digital experience are taking huge leaps and Frosmo wants to ensure that you can get more out of your systems and processes. Our big themes for 2019 are: Ease of use of […]