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Blog about the power of personalization

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24.1.2020

How AI-driven personalization and human creativity make a winning pair

Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in the right place and at the right time. Combining machine-driven analytics and human creativity holds the key to creating the best possible customer experience. The huge benefits from this collaboration mean value for businesses — […]

AI
Customer experience
human creativity
Personalization
17.1.2020

Great customer experience starts with segmentation

As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our content matches what visitors are looking for. The conversion rates are higher, retention rates see an uplift, and the customer lifetime value increases, just to name a few.  Consider the needs of a family of four from rural […]

Customer experience
Personalization
segmentation
10.1.2020

9 personalization trends to keep an eye on in 2020

Growing your ecommerce business faster than the market is not an easy feat. Heavy investments to customer acquisition might be irrelevant if your service is not living up to the promises and standards that are set by the best at the market. However, the opportunities are out there: the internet is full of ecommerce sites […]

AI
Customer experience
Personalization
7.1.2020

What is website personalization?

We all know that every web visitor and customer has different individual interests and needs. Every visit they make to your website or online shop is unique. The important question is, how can brands take those differences to make personalized customer experiences that help customers complete the task they need as smooth as possible? For […]

Customer experience
customer service
Personalization
5.12.2019

Getting the best out of personalization

  Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further enhance its capabilities, the opportunities for effective personalization strategies remain largely untapped. Because for every success story, there are dozens of weak efforts or failed attempts. 74% of consumers get frustrated when they see […]

Customer experience
Customer journey
Personalization
29.11.2019

Shopping funnel optimization tips

For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the perfect time to reap the rewards of shopping funnel optimization. With Christmas only a few weeks away, this article will provide you with a few easy-to-implement last-minute adjustments to maximize conversions and revenues. The real […]

Customer experience
Personalization
shopping funnel
21.11.2019

Delivering product recommendations that customers can trust

Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half of the year means freezing wind and temperatures fluctuating between +5C and -5C. And now that winter is fast approaching, I have to make sure that I have the proper outdoor wear.  This year, I was on […]

Customer experience
Personalization
recommendations
Retail
11.11.2019

Benefits of website personalization

Personalization is a software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce, and customer experience (CX). – Gartner For decades, stores have pretty much dictated people what they should be and what […]

Customer experience
Customer journey
Personalization
7.11.2019

My first Gartner IT Symposium

This morning, it was snowing on my way to work. Sunny Barcelona seemed to be a million miles away. It’s still just a couple of days ago since I participated in the Gartner IT Symposium for the first time. For me, that meant three days full of information and inspiration. In this post, I want […]

Customer experience
Personalization
Retail
22.10.2019

How personalization transforms retail

Better optimized shopping funnels, lower bounce rates, better ROI in advertising spend, larger average order sizes, better cross-selling, and the list goes on. Do these challenges in your online retail sound familiar? These are the pain points we see our online retail customers tackle every day. We strongly believe that the best way to tackle […]

Customer experience
Personalization
Retail
16.9.2019

10 conversion rate optimization best practices in iGaming 2020

The iGaming industry is now at 45 busd business worldwide and is expected to grow at 14%. New regulations, technological advancements, and fierce competition are shaking up the way customers are betting online. Ever-growing numbers of iGaming operators are seeking to differentiate themselves in order to stand out from the crowded market by creating unique […]

AI
conversions
Customer experience
Personalization
18.7.2019

The positive loop of personalization through loyalty

The business case for investing in personalization has a simple proven formula. Personalization impacts the conversion rate and average customer value. The customers who complete transactions will be more likely to return and share their experiences – and become loyal. Frosmo gets customers into the positive loop of personalization business value that drives accelerated compound […]

Customer experience
Customer loyalty
Personalization
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