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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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In this turbulent year, there’s a huge surge in online orders as customers are forced to go digital. With the peak sales season around the corner and retailers moving online, …
You and your customer have the same goal. You both want the customer journey to be easy, intuitive, seamless, and as friction-free as possible. How can you make that happen? …
In a supermarket, it can take you an hour to go around the endless rows of products – even with the large square signs hanging above every aisle – to …
Sports and casino operator Rivalo wanted to bring agility to their business so they can serve their customers better and drive stronger business impact to their products, sports, and casino. …
The front page of your website is the gateway to your business, the virtual front door where visitors decide if you are worth their time or not. Because you only …
The University of Helsinki is Finland’s largest and oldest academic institution. Since 1640, it has contributed to the establishment of a fair and equal society that is considered the best …
Asiakassegmenteissään maailman johtava personointiohjelmistotalo Frosmo valitsi uudeksi digitaalisen myynnin ja verkkokauppojen konsultoinnin kumppaniksi Henrico Digital Business Agencyn.  Yhteistyö alkaa uusasiakasmyynnillä ja verkkokauppojen konsultoinnilla, joiden avulla lähdetään yhdessä auttamaan pohjoismaisten verkkokaupan …
Power International AS is the leading electronics retailer in the Nordics since 2015. Their strategy of relying heavily on the omnichannel business has always been successful with a considerable market …
Finnish Municipality of Nurmijärvi takes part in a pilot program with the Prime Minister’s Office as Frosmo aims for better website usability and targeted crisis communication Nurmijärvi participates in the …