Is your marketing automation delivering great customer experiences?
The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be on top of every marketer’s agenda so it’s good to see that the importance of CX is finally getting noticed. In the Annual Digital Trends Report by Econsultancy and Adobe, marketers identified ‘optimizing the customer experience’ as […]
Is your marketing automation delivering the WOW effect?
There’s a lot bubbling under in the MarTech space at the moment. I was in the MarTech Nordic 2019 event yesterday listening to inspiring marketing leaders from the most innovative companies in the world talking about what’s hot in marketing, Airbnb and Über to mention a couple. You’d probably think that in such an event, […]