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Blog about the power of personalization

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5.12.2019

Getting the best out of personalization

  Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further enhance its capabilities, the opportunities for effective personalization strategies remain largely untapped. Because for every success story, there are dozens of weak efforts or failed attempts. 74% of consumers get frustrated when they see […]

Customer experience
Customer journey
Personalization
29.11.2019

Shopping funnel optimization tips

For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the perfect time to reap the rewards of shopping funnel optimization. With Christmas only a few weeks away, this article will provide you with a few easy-to-implement last-minute adjustments to maximize conversions and revenues. The real […]

Customer experience
Personalization
shopping funnel
21.11.2019

Delivering product recommendations that customers can trust

Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half of the year means freezing wind and temperatures fluctuating between +5C and -5C. And now that winter is fast approaching, I have to make sure that I have the proper outdoor wear.  This year, I was on […]

Customer experience
Personalization
recommendations
Retail
14.11.2019

Introducing a faster way to personalize

Workflows. The sequence of actions taken to perform a task from beginning to end. Optimized workflows are invaluable as they greatly reduce the amount of time spent on a task while simultaneously lowering the entry barrier for new people to get started. And for marketers, great personalization requires great workflows. It’s only logical, then, that […]

Modifications
Personalization
User Experience
11.11.2019

Benefits of website personalization

Personalization is a software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce, and customer experience (CX). – Gartner For decades, stores have pretty much dictated people what they should be and what […]

Customer experience
Customer journey
Personalization
8.11.2019

The era of personalization begins now

The majority of companies implement personalization from a business perspective as campaigns or stand-alone features. From a technology point of view, personalization is often implemented as a separate stand-alone application.  Winning companies, however, understand and enforce personalization as an integral part of their business. For them, personalization is a seamless part of the company’s technology […]

Customer journey
Personalization
User Experience
7.11.2019

My first Gartner IT Symposium

This morning, it was snowing on my way to work. Sunny Barcelona seemed to be a million miles away. It’s still just a couple of days ago since I participated in the Gartner IT Symposium for the first time. For me, that meant three days full of information and inspiration. In this post, I want […]

Customer experience
Personalization
Retail
22.10.2019

How personalization transforms retail

Better optimized shopping funnels, lower bounce rates, better ROI in advertising spend, larger average order sizes, better cross-selling, and the list goes on. Do these challenges in your online retail sound familiar? These are the pain points we see our online retail customers tackle every day. We strongly believe that the best way to tackle […]

Customer experience
Personalization
Retail
20.9.2019

Is your marketing automation delivering the WOW effect?

There’s a lot bubbling under in the MarTech space at the moment. I was in the MarTech Nordic 2019 event yesterday listening to inspiring marketing leaders from the most innovative companies in the world talking about what’s hot in marketing, Airbnb and Über to mention a couple.  You’d probably think that in such an event, […]

marketing automation
MarTech
Personalization
16.9.2019

10 conversion rate optimization best practices in iGaming 2020

The iGaming industry is now at 45 busd business worldwide and is expected to grow at 14%. New regulations, technological advancements, and fierce competition are shaking up the way customers are betting online. Ever-growing numbers of iGaming operators are seeking to differentiate themselves in order to stand out from the crowded market by creating unique […]

AI
conversions
Customer experience
Personalization
18.7.2019

The positive loop of personalization through loyalty

The business case for investing in personalization has a simple proven formula. Personalization impacts the conversion rate and average customer value. The customers who complete transactions will be more likely to return and share their experiences – and become loyal. Frosmo gets customers into the positive loop of personalization business value that drives accelerated compound […]

Customer experience
Customer loyalty
Personalization
9.7.2019

4 revenue-driving personalised customer experiences for iGaming

Brands need to stand out to be successful. Costs of acquisition are rising due to the ever-increasing competition. These factors, combined with the shifts in customer behaviour and the ease to move onto the next service, make providing a customer experience that stands out of paramount importance. Your customers are spending the majority of their […]

igaming
Personalization
recommendations
13.6.2019

Which product recommendations to use on different types of pages

Product recommendations used to mainly consist of highlighting the most popular products. But with the rise of AI and machine learning, recommendations in ecommerce have increased customer engagement by several steps. Recommendation engines now start with understanding the customer’s intent by capturing the customer’s shopping patterns, behavior, and purchase history. With the data on hand, […]

Personalization
recommendations
User Experience
9.4.2019

Add personalization to your Contentful and React website

First of all, congratulations! You’ve made a great choice for your content infrastructure and front-end environment. You’re among the front-runners in the world who are embracing a headless CMS architecture and React for the presentation layer. By choosing these technologies, you’re on your way to create seamless digital experiences for every screen and channel. With […]

Contenful
content infrastructure
Experience optimization
Optmization
Personalization
React
18.3.2019

Easy personalization for Magento

Why personalize? For most businesses, acquiring new customers can be quite expensive. According to HubSpot, just in the last five years, the cost of acquiring new customers has increased by over 50%. Even if there isn’t any paid advertising for customer acquisition, the cost of organic traffic is rising as the content production prices are […]

Experimentation
Magento
Personalization
27.2.2019

The future of customer acquisition for media companies

During the past few years, I’ve sold Frosmo products and services to a whole range of companies. From our national lottery and casino, Veikkaus, to big international retailers like Clas Ohlson. However, as far as ecommerce is concerned, their digital challenges are all pretty similar. The major exception to that is the media industry. And […]

AI
Multi-armed bandit
Personalization
User Experience
7.2.2019

Multi-armed bandit optimization makes testing faster and smarter with machine learning

Test faster, smarter, and more efficient. MAB optimization makes testing faster and smarter with machine learning. With multi-armed bandit experiments, optimizing your user experience is less resource-intensive while effectively increasing the number of conversions. The method also enables automated content selection which further saves resources. Multi-armed bandit experiments utilize machine learning and works by directing […]

Multi-armed bandit
Personalization
Testing
5.2.2019

4 most powerful phenomena in ecommerce marketing that every CMO should start adopting now

The first 3 phenomena — personalized customer journeys, AI, and experimentation — have been around for a while now. It’s good to see that after years of talking about them, we’re finally starting to see great results from brands that are embracing AI and personalization tools and using them as part of their core business […]

AI
Experimentation
Personalization
recommendations
17.1.2019

This year, Frosmo takes the digital experience to a new level

Frosmo’s mission is to help your digital business become insight-driven. Our partnerships aim to grow your revenues with fewer resources. Technologies related to digital experience are taking huge leaps and Frosmo wants to ensure that you can get more out of your systems and processes. Our big themes for 2019 are: Ease of use of […]

AI
Personalization
User Experience
14.1.2019

4 steps to build an effective process for personalized customer journeys

Consumer expectations for superior user experience are growing rapidly — users expect a consistent experience when switching between devices and the expectation level for user experiences is no longer set by direct competitors. Instead, global giant vendors such as Amazon, Apple, Google, Facebook, and Netflix dictate and set the bar for user experiences. It’s difficult […]

Continuous journeys
Personalization
User Experience
10.7.2018

Use Frosmo to personalize and improve your Hybris websites

SAP Hybris is pretty much the gold standard when it comes to managing multiple complex B2B and B2C ecommerce websites through a single platform. The platform boasts numerous high-quality add-ons to create a setup that’s just right for its users. For the price and lengthy implementation times you wouldn’t expect anything less and Hybris websites […]

Personalization
User Experience
27.6.2018

Frosmo as the front end for your microservices architecture

Let’s talk about microservices architectures. Architectures in which companies use a set of smaller tools and services to create a modular and easier-to-develop environment. It’s the gateway to continuous development, delivery, and deployment. In this wonderful world, you no longer have to worry about vendor lock-in and being held hostage by a handful of software […]

Front-end Development
Personalization
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