Visitor #00001, we have been expecting you.

This is your profile, created by FROSMO based on your browsing behavior. Each time you interact with the website, we collect data to create a relevantly personalized experience for you.

Blog about the power of personalization

...
21.11.2019

Delivering product recommendations that customers can trust

Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half of the year means freezing wind and temperatures fluctuating between +5C and -5C. And now that winter is fast approaching, I have to make sure that I have the proper outdoor wear.  This year, I was on […]

Customer experience
Personalization
recommendations
Retail
9.7.2019

4 revenue-driving personalised customer experiences for iGaming

Brands need to stand out to be successful. Costs of acquisition are rising due to the ever-increasing competition. These factors, combined with the shifts in customer behaviour and the ease to move onto the next service, make providing a customer experience that stands out of paramount importance. Your customers are spending the majority of their […]

igaming
Personalization
recommendations
13.6.2019

Which product recommendations to use on different types of pages

Product recommendations used to mainly consist of highlighting the most popular products. But with the rise of AI and machine learning, recommendations in ecommerce have increased customer engagement by several steps. Recommendation engines now start with understanding the customer’s intent by capturing the customer’s shopping patterns, behavior, and purchase history. With the data on hand, […]

Personalization
recommendations
User Experience
5.2.2019

4 most powerful phenomena in ecommerce marketing that every CMO should start adopting now

The first 3 phenomena — personalized customer journeys, AI, and experimentation — have been around for a while now. It’s good to see that after years of talking about them, we’re finally starting to see great results from brands that are embracing AI and personalization tools and using them as part of their core business […]

AI
Experimentation
Personalization
recommendations
9.11.2018

Getting the most out of your recommendations

Recommendations, right? Everyone is doing them and website visitors have learned to expect them. For example, recommendations for similar products on a product page or for complimentary products in the shopping cart are already an integral part of the user experience of a webshop. You probably use recommendations on your website, too. At least you […]

checkout
recommendations
User Experience
Filter by tag
add-on
recommendations
MarTech
mobile
Modification templates
Modifications
Multi-armed bandit
Optmization
Partnership
PWA
Quality assurance
React
seamless UX
AI
segmentation
Segments
shopping cart abandonment
shopping funnel
target groups
Testing
The Frosmo Platform
Usability
User Experience
values
marketing automation
Magento
Life at Frosmo
igaming
checkout
Contenful
content infrastructure
Continuous journeys
conversions
cross-domain
culture
Customer experience
Customer journey
Customer loyalty
customer service
development speed
diversity
ecommerce
Experience optimization
Experimentation
fast time-to-market
Front-end Development
Frosmo platform
GDPR
General Data Protection Regulation
headless CMS
human creativity
Workspaces
Retail
Personalization