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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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Our world is rapidly becoming a customer’s paradise. The iGaming industry has become even more crowded, competitive, and has totally exploded, reaching a total worth of about $45 billion across …

Ecommerce teams are challenged with building dynamic fast performing sites, growing sales and engaging with customers on a personal level. Traditional ecommerce platforms often get in the way of hitting …

Swisslos is a national lottery game provider from Switzerland since 1937. The games include lotteries, sports bets, and instant tickets in the entire territory of German and Italian-speaking Switzerland and …

With the surge of ecommerce in 2020, brands are forced to rely mostly on their online stores. The days of bland, generic messaging and segmenting customers into one bucket are …

At Frosmo, we’ve seen how our iGaming customers battle with time management and struggle which of the many tasks should be prioritized, with the IT team usually at the forefront …

When trying to sell a product in a department store, you can’t have the same pitch to every potential customer. The same goes for online stores. A one-size-fits-all webstore doesn’t …

In this turbulent year, there’s a huge surge in online orders as customers are forced to go digital. With the peak sales season around the corner and retailers moving online, …

You and your customer have the same goal. You both want the customer journey to be easy, intuitive, seamless, and as friction-free as possible. How can you make that happen? …

In a supermarket, it can take you an hour to go around the endless rows of products – even with the large square signs hanging above every aisle – to …