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Blog about the power of personalization

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14.11.2019

Introducing a faster way to personalize

Workflows. The sequence of actions taken to perform a task from beginning to end. Optimized workflows are invaluable as they greatly reduce the amount of time spent on a task while simultaneously lowering the entry barrier for new people to get started. And for marketers, great personalization requires great workflows. It’s only logical, then, that […]

Modifications
Personalization
User Experience
8.11.2019

The era of personalization begins now

The majority of companies implement personalization from a business perspective as campaigns or stand-alone features. From a technology point of view, personalization is often implemented as a separate stand-alone application.  Winning companies, however, understand and enforce personalization as an integral part of their business. For them, personalization is a seamless part of the company’s technology […]

Customer journey
Personalization
User Experience
13.6.2019

Which product recommendations to use on different types of pages

Product recommendations used to mainly consist of highlighting the most popular products. But with the rise of AI and machine learning, recommendations in ecommerce have increased customer engagement by several steps. Recommendation engines now start with understanding the customer’s intent by capturing the customer’s shopping patterns, behavior, and purchase history. With the data on hand, […]

Personalization
recommendations
User Experience
27.2.2019

The future of customer acquisition for media companies

During the past few years, I’ve sold Frosmo products and services to a whole range of companies. From our national lottery and casino, Veikkaus, to big international retailers like Clas Ohlson. However, as far as ecommerce is concerned, their digital challenges are all pretty similar. The major exception to that is the media industry. And […]

AI
Multi-armed bandit
Personalization
User Experience
17.1.2019

This year, Frosmo takes the digital experience to a new level

Frosmo’s mission is to help your digital business become insight-driven. Our partnerships aim to grow your revenues with fewer resources. Technologies related to digital experience are taking huge leaps and Frosmo wants to ensure that you can get more out of your systems and processes. Our big themes for 2019 are: Ease of use of […]

AI
Personalization
User Experience
14.1.2019

4 steps to build an effective process for personalized customer journeys

Consumer expectations for superior user experience are growing rapidly — users expect a consistent experience when switching between devices and the expectation level for user experiences is no longer set by direct competitors. Instead, global giant vendors such as Amazon, Apple, Google, Facebook, and Netflix dictate and set the bar for user experiences. It’s difficult […]

Continuous journeys
Personalization
User Experience
11.12.2018

How to switch your CMS and launch your new website smoothly

Like any software, CMSs are bound to improve over time. And to deliver the most competitive website in your market, you need to make the most of these improvements. However, the role of your CMS is so vital in the functioning of your website that replacing it does not come without risks. No one wants […]

Front-end Development
headless CMS
User Experience
19.11.2018

Improve the UX of your checkout process safely

The checkout process is a critical part of any ecommerce business. No wonder that most companies are afraid to run UX experiments that touch the checkout flow. The result: You are stuck with an ancient UX because making any changes is risky. Running UX experiments on your checkout page is crucial to generating more revenue. […]

Quality assurance
Testing
User Experience
9.11.2018

Getting the most out of your recommendations

Recommendations, right? Everyone is doing them and website visitors have learned to expect them. For example, recommendations for similar products on a product page or for complimentary products in the shopping cart are already an integral part of the user experience of a webshop. You probably use recommendations on your website, too. At least you […]

checkout
recommendations
User Experience
25.10.2018

15 ways to tackle shopping cart abandonment

Holiday sales are right around the corner. It’s the best time for ecommerce businesses to maximize online sales. But with cart abandonment rising in figures and hitting hard during the sale season, retailers need to find ways to ensure higher checkout conversions. After investing lots of time and money into perfecting your products and putting […]

checkout
shopping cart abandonment
User Experience
15.10.2018

Agile front-end development tips for Magento Enterprise users

Magento is great. Many of our customers use it, all the way from Magento 1 up to the latest Magento Enterprise edition. However, they all have the same revenue-crippling problems. For one, Magento developers typically struggle with creating device-specific variations of their website. Yet, you could add a tremendous competitive advantage by doing precisely that: […]

Front-end Development
Magento
User Experience
8.10.2018

Introduction to headless CMS: pros, cons and the future

Welcome to the age of headless technology In a digital era of a variety of devices and channels, an accessible and responsive website might no longer be sufficient. A seamless and interactive digital user experience across multiple channels is the key to success. CMSs have evolved throughout the years. Contentful, for example, has introduced content infrastructure […]

Front-end Development
headless CMS
User Experience
17.7.2018

It’s 2019. Speed up your Magento development.

Magento is known for many things, but not for its ability to quickly implement changes nor for being the perfect platform for continuous development. However, there’s a way to negate the negatives and provide a well-rounded base that even your ecommerce team will love. With Frosmo, you can bypass standard development processes regardless of how […]

fast time-to-market
User Experience
10.7.2018

Use Frosmo to personalize and improve your Hybris websites

SAP Hybris is pretty much the gold standard when it comes to managing multiple complex B2B and B2C ecommerce websites through a single platform. The platform boasts numerous high-quality add-ons to create a setup that’s just right for its users. For the price and lengthy implementation times you wouldn’t expect anything less and Hybris websites […]

Personalization
User Experience
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