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We all know that every web visitor and customer has different individual interests and needs. Every visit they make to…
Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further…
For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the…
Maija Erkheikki Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half…
"Personalization is a software that applies context about individual users to select, tailor and deliver messaging such as content, offers…
Teppo Halonen The business case for investing in personalization has a simple proven formula. Personalization impacts the conversion rate and…