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11.6.2024

Don’t get left behind: The new rules of ecommerce personalization

Find out which personalization tactics you should leave behind and which strategies to implement to stay ahead of the ecommerce…

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31.10.2023

Are mobile users getting lost in the product maze? Unraveling the challenges of mobile product discovery

The rapid rise of mobile commerce has revolutionized the way consumers shop. With a majority of online transactions now taking…

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31.8.2023

Personalizing sustainability: Integrating eco-consciousness into ecommerce

The rise of ecommerce has revolutionized the way we shop, offering convenience, accessibility, and a wide range of choices. However,…

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13.12.2022

How to improve your shopping funnel with personalized search

As an ecommerce professional, you may struggle with meeting your conversion and revenue goals. You know you would benefit from…

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9.2.2022

Personalization trends 2022: Personalized search features are on the rise

Jaakko Vähämaa This blog post is part of the personalization trends series, which consists of two posts. The trends we…

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12.1.2022

Caruna after one year of personalization initiative

Caruna started their personalization initiative one year ago. The initial objectives were to improve the customer experience of the website…

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20.7.2021

3 Data-Driven Steps Towards Hyper-Personalization

Álvaro Menezes Personalization can be used to improve the experience of both anonymous and known customers. The challenge is that…

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14.7.2021

Banking in a World of Hyper-Personalization: Is banking so much different than ecommerce?

Christian Schultz Financial services are changing rapidly. Over the coming years, banks will need to ensure their purpose reflects the…

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30.4.2021

Customer Data Platform & Personalization Engine combined equals personalization on steroids

Tatu Kuivalahti A Customer Data Platform (CDP) and a Personalization Engine have the same end in mind, namely, to use…

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16.4.2021

Ecommerce trends a year into COVID-19: Customer experience at the heart of the business

Johanna Vasala COVID-19 had a significant impact on companies in 2020. Some were able to grow at a record-breaking speed…

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23.2.2021

3 iGaming CMO challenges and how to overcome them through personalization

Our world is rapidly becoming a customer’s paradise. The iGaming industry has become even more crowded, competitive, and has totally…

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3.11.2020

4 tips and tricks to deliver smart and effective product recommendations in retail

When trying to sell a product in a department store, you can’t have the same pitch to every potential customer.…