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9.2.2022

Personalization trends 2022: Personalized search features are on the rise

Jaakko Vähämaa This blog post is part of the personalization trends series, which consists of two posts. The trends we…

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12.1.2022

Caruna after one year of personalization initiative

Caruna started their personalization initiative one year ago. The initial objectives were to improve the customer experience of the website…

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20.7.2021

3 Data-Driven Steps Towards Hyper-Personalization

Álvaro Menezes Personalization can be used to improve the experience of both anonymous and known customers. The challenge is that…

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14.7.2021

Banking in a World of Hyper-Personalization: Is banking so much different than ecommerce?

Christian Schultz Financial services are changing rapidly. Over the coming years, banks will need to ensure their purpose reflects the…

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30.4.2021

Customer Data Platform & Personalization Engine combined equals personalization on steroids

Tatu Kuivalahti A Customer Data Platform (CDP) and a Personalization Engine have the same end in mind, namely, to use…

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16.4.2021

Ecommerce trends a year into COVID-19: Customer experience at the heart of the business

Johanna Vasala COVID-19 had a significant impact on companies in 2020. Some were able to grow at a record-breaking speed…

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23.2.2021

3 iGaming CMO challenges and how to overcome them through personalization

Our world is rapidly becoming a customer’s paradise. The iGaming industry has become even more crowded, competitive, and has totally…

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3.11.2020

4 tips and tricks to deliver smart and effective product recommendations in retail

When trying to sell a product in a department store, you can’t have the same pitch to every potential customer.…

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14.10.2020

Quick personalization fixes to bring better results faster on front and product pages

Maija Erkheikki In this turbulent year, there’s a huge surge in online orders as customers are forced to go digital.…

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30.6.2020

Power delivers effective product recommendations in different phases of the customer journey

Power International AS is the leading electronics retailer in the Nordics since 2015. Their strategy of relying heavily on the…

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13.5.2020

Product page personalization through AI-driven recommendations

Website personalization is incredibly important. We all know that customers are more likely to buy from an online store that…

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7.5.2020

The city of Helsinki – towards better digital user experiences

Paradigmatic change is ongoing in how digital user experiences are developed. The change is mainly driven by dynamic and growing…