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Power International AS is the leading electronics retailer in the Nordics since 2015. Their strategy of relying heavily on the…
Website personalization is incredibly important. We all know that customers are more likely to buy from an online store that…
Paradigmatic change is ongoing in how digital user experiences are developed. The change is mainly driven by dynamic and growing…
Maija Erkheikki The concept of personalization has been ongoing in the retail industry for years now. But for the public…
Website personalization is a great way for travel providers to turn the data from customers into a great customer journey…
Rajala is a privately owned photo specialist chain founded over 100 years ago. With online and physical stores in Finland…
Wilfrid Kroath A holiday is so much more than just being at the actual destination. The customer journey consists of…
Tanja Säde The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be…
Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in…
Tom de Raad As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our…
Mikael Gummerus Growing your ecommerce business faster than the market is not an easy feat. Heavy investments in customer acquisition…
We all know that every web visitor and customer has different individual interests and needs. Every visit they make to…