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31.10.2023

Are mobile users getting lost in the product maze? Unraveling the challenges of mobile product discovery

The rapid rise of mobile commerce has revolutionized the way consumers shop. With a majority of online transactions now taking…

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31.8.2023

Personalizing sustainability: Integrating eco-consciousness into ecommerce

The rise of ecommerce has revolutionized the way we shop, offering convenience, accessibility, and a wide range of choices. However,…

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13.12.2022

How to improve your shopping funnel with personalized search

As an ecommerce professional, you may struggle with meeting your conversion and revenue goals. You know you would benefit from…

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9.12.2021

Composable Commerce and content-driven commerce – growing trends at the forefront of fast-moving digital business

Suna Koljonen Composable Commerce is an approach where the technology stack is built from best-of-breed technologies – based on business…

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9.11.2021

Super-Affinity makes every Frosmo user a superhero

Once again, the Frosmo product team has done a great job! The most visible feature coming out now is Super-Affinity. This…

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28.10.2021

The 8 best product recommendation strategies

Jaakko Vähämaa This blog post walks you through the eight best product recommendation strategies. These strategies are among the ones that…

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14.10.2021

When is the right time to add personalization to your ecommerce site?

When is the right time to add personalization to your ecommerce site? This is the big question that we get…

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4.8.2021

POWER’s online sales grow with personalization and recommendations

Jarkko Lehtismäki (Chief Technology Officer) from POWER International AS and Timo Vuori (Chief Sales Officer) from Frosmo had a great…

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20.7.2021

3 Data-Driven Steps Towards Hyper-Personalization

Álvaro Menezes Personalization can be used to improve the experience of both anonymous and known customers. The challenge is that…

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14.7.2021

Banking in a World of Hyper-Personalization: Is banking so much different than ecommerce?

Christian Schultz Financial services are changing rapidly. Over the coming years, banks will need to ensure their purpose reflects the…

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30.4.2021

Customer Data Platform & Personalization Engine combined equals personalization on steroids

Tatu Kuivalahti A Customer Data Platform (CDP) and a Personalization Engine have the same end in mind, namely, to use…

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16.4.2021

Ecommerce trends a year into COVID-19: Customer experience at the heart of the business

Johanna Vasala COVID-19 had a significant impact on companies in 2020. Some were able to grow at a record-breaking speed…