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12.1.2022

Caruna after one year of personalization initiative

Caruna started their personalization initiative one year ago. The initial objectives were to improve the customer experience of the website…

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23.2.2021

3 iGaming CMO challenges and how to overcome them through personalization

Our world is rapidly becoming a customer’s paradise. The iGaming industry has become even more crowded, competitive, and has totally…

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9.11.2020

A marketer’s dilemma: Overcoming the challenge of IT resourcing in iGaming

David Nelson At Frosmo, we’ve seen how our iGaming customers battle with time management and struggle which of the many…

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16.4.2020

Rajala delivers fast, easy, and relevant personalized experiences with Frosmo

Rajala is a privately owned photo specialist chain founded over 100 years ago. With online and physical stores in Finland…

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19.2.2020

Is your marketing automation delivering great customer experiences?

Tanja Säde The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be…