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16.4.2020

Personalization brings outstanding customer experiences in all touchpoints

Website personalization is a great way for travel providers to turn the data from customers into a great customer journey…

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16.4.2020

Rajala delivers fast, easy, and relevant personalized experiences with Frosmo

Rajala is a privately owned photo specialist chain founded over 100 years ago. With online and physical stores in Finland…

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25.3.2020

Creating a winning website: A complete guide to updating your website

Mikael Gummerus In this article, we’ll highlight the most common pitfalls of rushing into a new website that we’ve seen…

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12.3.2020

Ensuring the continuity of our services as the COVID-19 spreads across the world

To Frosmo customers Ensuring the continuity of the SaaS services that Frosmo offers is part of our business continuity planning.…

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11.3.2020

Better customer experiences through personalization in the travel industry

Wilfrid Kroath A holiday is so much more than just being at the actual destination. The customer journey consists of…

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3.3.2020

Introducing Natural Language Processing – The way to personalize content

Tom de Raad Natural Language Processing, NLP in short, is all the rage -- and with good reason. With this…

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19.2.2020

Is your marketing automation delivering great customer experiences?

Tanja Säde The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be…

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29.1.2020

Frosmo welcomes Solteq to partner network

We’ve been evaluating collaboration opportunities with Solteq for the last twelve months. Now it’s about time to make it official.…

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How AI-driven personalization and human creativity make a winning pair

Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in…

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22.1.2020

Frosmo Workspaces – The proper way to test personalization

Tom De Raad When you work with online testing and personalization, you inevitably run into questions like “how can you…

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17.1.2020

Great customer experience starts with segmentation

Tom de Raad As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our…

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9 personalization trends to keep an eye on in 2020

Mikael Gummerus Growing your ecommerce business faster than the market is not an easy feat. Heavy investments in customer acquisition…