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29.11.2019

Shopping funnel optimization tips

For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the…

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21.11.2019

Delivering product recommendations that customers can trust

Maija Erkheikki Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half…

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14.11.2019

Introducing a faster way to personalize

Workflows. The sequence of actions taken to perform a task from beginning to end. Optimized workflows are invaluable as they…

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11.11.2019

Benefits of website personalization

"Personalization is a software that applies context about individual users to select, tailor and deliver messaging such as content, offers…

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6.9.2019

A-lehdet serves superior customer experiences for five communities with one tech stack

A-lehdet shows media companies the way to customers’ hearts with a technical solution flexible enough to meet the ever-changing demands…

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18.7.2019

The positive loop of personalization through loyalty

Teppo Halonen The business case for investing in personalization has a simple proven formula. Personalization impacts the conversion rate and…

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9.7.2019

4 revenue-driving personalised customer experiences for iGaming

Brands need to stand out to be successful. Costs of acquisition are rising due to the ever-increasing competition. These factors,…

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9.4.2019

Add personalization to your Contentful and React website

First of all, congratulations! You’ve made a great choice for your content infrastructure and front-end environment. You’re among the front-runners…

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7.2.2019

Multi-armed bandit optimization makes testing faster and smarter with machine learning

Alex Vieler-Porter Test faster, smarter, and more efficient. MAB optimization makes testing faster and smarter with machine learning. With multi-armed…

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22.1.2019

188BET collaborates with Frosmo to reduce churn and grow lifetime value through artificial intelligence

Machine Learning (ML) allows easy solving of complex questions for online gaming businesses, such as  ‘Is this player a potential…

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26.11.2018

Reima creates superior customer experiences with Frosmo and SAP Hybris

Increased conversions with product recommendationsCustomized user experienceA/B testing for data-driven decisions Reima is the global leading brand in functional kids’…

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8.10.2018

Introduction to headless CMS: pros, cons and the future

Welcome to the age of headless technology In a digital era of a variety of devices and channels, an accessible…