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14.10.2020

Quick personalization fixes to bring better results faster on front and product pages

Maija Erkheikki In this turbulent year, there’s a huge surge in online orders as customers are forced to go digital.…

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30.6.2020

Power delivers effective product recommendations in different phases of the customer journey

Power International AS is the leading electronics retailer in the Nordics since 2015. Their strategy of relying heavily on the…

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13.5.2020

Product page personalization through AI-driven recommendations

Website personalization is incredibly important. We all know that customers are more likely to buy from an online store that…

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7.5.2020

The city of Helsinki – towards better digital user experiences

Paradigmatic change is ongoing in how digital user experiences are developed. The change is mainly driven by dynamic and growing…

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6.5.2020

How website personalization delivers effective communication in the public sector

Maija Erkheikki The concept of personalization has been ongoing in the retail industry for years now. But for the public…

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16.4.2020

Personalization brings outstanding customer experiences in all touchpoints

Website personalization is a great way for travel providers to turn the data from customers into a great customer journey…

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16.4.2020

Rajala delivers fast, easy, and relevant personalized experiences with Frosmo

Rajala is a privately owned photo specialist chain founded over 100 years ago. With online and physical stores in Finland…

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11.3.2020

Better customer experiences through personalization in the travel industry

Wilfrid Kroath A holiday is so much more than just being at the actual destination. The customer journey consists of…

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19.2.2020

Is your marketing automation delivering great customer experiences?

Tanja Säde The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be…

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24.1.2020

How AI-driven personalization and human creativity make a winning pair

Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in…

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17.1.2020

Great customer experience starts with segmentation

Tom de Raad As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our…

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10.1.2020

9 personalization trends to keep an eye on in 2020

Mikael Gummerus Growing your ecommerce business faster than the market is not an easy feat. Heavy investments in customer acquisition…