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Tom de Raad Natural Language Processing, NLP in short, is all the rage -- and with good reason. With this…
Tanja Säde The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be…
We’ve been evaluating collaboration opportunities with Solteq for the last twelve months. Now it’s about time to make it official.…
Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in…
Tom De Raad When you work with online testing and personalization, you inevitably run into questions like “how can you…
Tom de Raad As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our…
We all know that every web visitor and customer has different individual interests and needs. Every visit they make to…
Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further…
For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the…
Maija Erkheikki Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half…
Workflows. The sequence of actions taken to perform a task from beginning to end. Optimized workflows are invaluable as they…
"Personalization is a software that applies context about individual users to select, tailor and deliver messaging such as content, offers…