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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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In this article, we’ll highlight the most common pitfalls of rushing into a new website that we’ve seen happening over and over again in many companies and customers around us. …
To Frosmo customers Ensuring the continuity of the SaaS services that Frosmo offers is part of our business continuity planning. We are well-prepared to ensure the continuity of our services …
A holiday is so much more than just being on the actual destination. The customer journey consists of an active pre-travel phase which at times, can be more significant and …
Natural Language Processing, NLP in short, is all the rage — and with good reason. With this AI solution, computers can accurately read and understand human language, which means that …
The majority of purchase decisions nowadays are based on customer experiences (CX), not on prices. CX should be on top of every marketer’s agenda so it’s good to see that …
We’ve been evaluating collaboration opportunities with Solteq for the last twelve months. Now it’s about time to make it official. Solteq is a leading Nordic IT service provider and software …
Artificial Intelligence (AI) provides opportunities for augmenting human creativity. You can now design campaigns that deliver the right experience in the right place and at the right time. Combining machine-driven …
When you work with online testing and personalization, you inevitably run into questions like “how can you test personalization without real data?” and “how can you test personalization and segmentation …
As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our content matches what visitors are looking for. The conversion rates are higher, retention …