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Are mobile users getting lost in the product maze? Unraveling the challenges of mobile product discovery

The rapid rise of mobile commerce has revolutionized the way consumers shop. With a majority of online transactions now taking…


Personalizing sustainability: Integrating eco-consciousness into ecommerce

The rise of ecommerce has revolutionized the way we shop, offering convenience, accessibility, and a wide range of choices. However,…


How to improve your shopping funnel with personalized search

As an ecommerce professional, you may struggle with meeting your conversion and revenue goals. You know you would benefit from…


Personalization trends 2022: Industry-specific site setups and recommendation strategies are used to accelerate ROI

Jaakko Vähämaa This blog post is the second part of our personalization trends series. The trends we introduce are becoming…


Personalization trends 2022: Personalized search features are on the rise

Jaakko Vähämaa This blog post is part of the personalization trends series, which consists of two posts. The trends we…


How to create a personalization strategy for your company – practical advice

Mikael Gummerus We’ve seen countless personalization strategy processes that last for years but never amount to anything. In this post,…


Caruna after one year of personalization initiative

Caruna started their personalization initiative one year ago. The initial objectives were to improve the customer experience of the website…


The 6 best content recommendation strategies

Jaakko Vähämaa This blog post walks you through the six best content recommendation strategies. These strategies are among the ones…


Composable Commerce and content-driven commerce – growing trends at the forefront of fast-moving digital business

Suna Koljonen Composable Commerce is an approach where the technology stack is built from best-of-breed technologies – based on business…


Super-Affinity makes every Frosmo user a superhero

Once again, the Frosmo product team has done a great job! The most visible feature coming out now is Super-Affinity. This…


The 8 best product recommendation strategies

Jaakko Vähämaa This blog post walks you through the eight best product recommendation strategies. These strategies are among the ones that…


When is the right time to add personalization to your ecommerce site?

When is the right time to add personalization to your ecommerce site? This is the big question that we get…