Visitor #00001, we have been expecting you.

This is your profile, created by FROSMO based on your browsing behavior. Each time you interact with the website, we collect data to create a relevantly personalized experience for you.

Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

Read some inspiring thought-leadership pieces.

Get to know the Frosmonauts more, our culture, and stay connected with us.

It’s no secret that this season has been quite challenging in several ways. Most companies have had to move their work and communication online. The fact that teams haven’t had …
The customer journey doesn’t end when the customer leaves the website. You must continue delivering value after the visit and even after the purchase. Effective email recommendations complete customer journeys …
Meet Tiina Krokfors. Solutions Consultant most days, Cheetah at times.     She walks into the room with her usual bubbly personality. Even though this is the second time we …
Website personalization is incredibly important. We all know that customers are more likely to buy from an online store that provides personalized experiences than from one that does not. Personalization …
Paradigmatic change is ongoing in how digital user experiences are developed. The change is mainly driven by dynamic and growing user expectations that demand individual digital experiences, and fast and …
The concept of personalization has been ongoing in the retail industry for years now. But for the public sector industry, municipal leaders are just starting to realize the potential of …
Website personalization is a great way for travel providers to turn the data from customers into a great customer journey that will eventually increase conversions, improve ancillary revenue, and drive …
Rajala is a privately owned photo specialist chain founded over 100 years ago. With online and physical stores in Finland and Sweden, they sell photo equipment and accessories. Rajala’s product …
In this article, we’ll highlight the most common pitfalls of rushing into a new website that we’ve seen happening over and over again in many companies and customers around us. …