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20.7.2021

3 Data-Driven Steps Towards Hyper-Personalization

Álvaro Menezes Personalization can be used to improve the experience of both anonymous and known customers. The challenge is that…

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14.7.2021

Banking in a World of Hyper-Personalization: Is banking so much different than ecommerce?

Christian Schultz Financial services are changing rapidly. Over the coming years, banks will need to ensure their purpose reflects the…

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24.5.2021

Using personalization for lead generation

Managing an effective lead-generation flow should be an important topic in every company. Adding personalization to the process brings great…

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14.5.2021

Caruna’s personalization use cases to improve customer experience

Personalization has now extended to the entire customer experience. Customers expect personalization throughout their interactions with a certain brand in…

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30.4.2021

Customer Data Platform & Personalization Engine combined equals personalization on steroids

Tatu Kuivalahti A Customer Data Platform (CDP) and a Personalization Engine have the same end in mind, namely, to use…

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16.4.2021

Ecommerce trends a year into COVID-19: Customer experience at the heart of the business

Johanna Vasala COVID-19 had a significant impact on companies in 2020. Some were able to grow at a record-breaking speed…

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23.2.2021

3 iGaming CMO challenges and how to overcome them through personalization

Matt Buff Our world is rapidly becoming a customer’s paradise. The iGaming industry has become even more crowded, competitive, and…

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21.1.2021

Benefits of headless commerce for your online selling goals

Brad Gustavesen Ecommerce teams are challenged with building dynamic fast performing sites, growing sales and engaging with customers on a…

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17.12.2020

Swisslos significantly boosts players through improved customer experience and personalization

Swisslos is a national lottery game provider from Switzerland since 1937. The games include lotteries, sports bets, and instant tickets…

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4 website personalization trends, tips, and tricks for 2021

Mikael Gummerus With the surge of ecommerce in 2020, brands are forced to rely mostly on their online stores. The…

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9.11.2020

A marketer’s dilemma: Overcoming the challenge of IT resourcing in iGaming

David Nelson At Frosmo, we’ve seen how our iGaming customers battle with time management and struggle which of the many…

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3.11.2020

4 tips and tricks to deliver smart and effective product recommendations in retail

When trying to sell a product in a department store, you can’t have the same pitch to every potential customer.…