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Personalization blog

Stay updated with the latest personalization trends, ecommerce insights, and tips from experts on how to create better customer experiences with personalized content, recommendations, experimentation, and AI.

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There’s a lot bubbling under in the MarTech space at the moment. I was in the MarTech Nordic 2019 event yesterday listening to inspiring marketing leaders from the most innovative …

There is an increasing demand for international experience and a need for world-class talent amongst the workforce as more companies aspire to expand to overseas markets. A study shows that the …

The iGaming industry is now a $45 billion business worldwide and is expected to grow at 14% annually. New regulations, technological advancements, and fierce competition are shaking up the way …

The business case for investing in personalization has a simple proven formula. Personalization impacts the conversion rate and average customer value. The customers who complete transactions will be more likely …

Brands need to stand out to be successful. Costs of acquisition are rising due to the ever-increasing competition. These factors, combined with the shifts in customer behaviour and the ease …

Product recommendations used to mainly consist of highlighting the most popular products. But with the rise of AI and machine learning, recommendations in ecommerce have increased customer engagement by several …

Let me give you a scenario. Let’s say you’re working on the sprint backlog as usual. Your product owner comes up to you together with someone you often see in …

Frosmo started out as an online gaming platform with some analytics on the side. After lots of experimenting, the focus settled on creating a “personalized messaging module”, Social Optimizer, which …

First of all, congratulations! You’ve made a great choice for your content infrastructure and front-end environment. You’re among the front-runners in the world who are embracing a headless CMS architecture …