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22.1.2020

Frosmo Workspaces – The proper way to test personalization

Tom De Raad When you work with online testing and personalization, you inevitably run into questions like “how can you…

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17.1.2020

Great customer experience starts with segmentation

Tom de Raad As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our…

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9 personalization trends to keep an eye on in 2020

Mikael Gummerus Growing your ecommerce business faster than the market is not an easy feat. Heavy investments in customer acquisition…

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7.1.2020

What is website personalization?

We all know that every web visitor and customer has different individual interests and needs. Every visit they make to…

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5.12.2019

Getting the best out of personalization

Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further…

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29.11.2019

Shopping funnel optimization tips

For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the…

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21.11.2019

Delivering product recommendations that customers can trust

Maija Erkheikki Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half…

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14.11.2019

Introducing a faster way to personalize

Workflows. The sequence of actions taken to perform a task from beginning to end. Optimized workflows are invaluable as they…

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11.11.2019

Benefits of website personalization

"Personalization is a software that applies context about individual users to select, tailor and deliver messaging such as content, offers…

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A-lehdet serves superior customer experiences for five communities with one tech stack

A-lehdet shows media companies the way to customers’ hearts with a technical solution flexible enough to meet the ever-changing demands…

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The positive loop of personalization through loyalty

Teppo Halonen The business case for investing in personalization has a simple proven formula. Personalization impacts the conversion rate and…

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9.7.2019

4 revenue-driving personalised customer experiences for iGaming

Brands need to stand out to be successful. Costs of acquisition are rising due to the ever-increasing competition. These factors,…