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7.1.2020

What is website personalization?

We all know that every web visitor and customer has different individual interests and needs. Every visit they make to…

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5.12.2019

Getting the best out of personalization

Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further…

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29.11.2019

Shopping funnel optimization tips

For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the…

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21.11.2019

Delivering product recommendations that customers can trust

Maija Erkheikki Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half…

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14.11.2019

Introducing a faster way to personalize

Workflows. The sequence of actions taken to perform a task from beginning to end. Optimized workflows are invaluable as they…

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11.11.2019

Benefits of website personalization

"Personalization is a software that applies context about individual users to select, tailor and deliver messaging such as content, offers…

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The positive loop of personalization through loyalty

Teppo Halonen The business case for investing in personalization has a simple proven formula. Personalization impacts the conversion rate and…

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7.2.2019

Multi-armed bandit optimization makes testing faster and smarter with machine learning

Alex Vieler-Porter Test faster, smarter, and more efficient. MAB optimization makes testing faster and smarter with machine learning. With multi-armed…