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Tom de Raad As marketers and ecommerce professionals we know that there’s a positive impact on website KPIs when our…
Mikael Gummerus Growing your ecommerce business faster than the market is not an easy feat. Heavy investments in customer acquisition…
We all know that every web visitor and customer has different individual interests and needs. Every visit they make to…
Personalization is not an easy journey. And despite its strong business case, positive results, and years of experimentation to further…
For ecommerce stores, the holiday season is the best time of the year for a different reason — it’s the…
Maija Erkheikki Helsinki is located on a peninsula and surrounded by the cold waters of the Baltic Sea. So half…
Workflows. The sequence of actions taken to perform a task from beginning to end. Optimized workflows are invaluable as they…
"Personalization is a software that applies context about individual users to select, tailor and deliver messaging such as content, offers…
A-lehdet shows media companies the way to customers’ hearts with a technical solution flexible enough to meet the ever-changing demands…
Teppo Halonen The business case for investing in personalization has a simple proven formula. Personalization impacts the conversion rate and…
Brands need to stand out to be successful. Costs of acquisition are rising due to the ever-increasing competition. These factors,…
First of all, congratulations! You’ve made a great choice for your content infrastructure and front-end environment. You’re among the front-runners…